STAY is your practical guide to creating the kind of culture that not only attracts top talent but keeps them engaged and inspired for the long haul. Drawing on over 20 years of employee experience expertise, author Kelly MacCallum infuses energy and firsthand insight into this essential playbook. With a methodical approach, Kelly walks you through the process from start to finish. Beginning with a compelling case for investing in workplace culture and the tangible returns it yields, she then delves into how to craft a purpose statement, how to define your values, and how to align on behaviours that bring your values to life. But the real magic happens in the execution. Kelly provides invaluable guidance on authentically integrating and communicating values throughout the organization's DNA, drawing from her deep understanding of psychology, motivation, and industry best practices. Backed by data from countless employee surveys, interviews, and extensive research, "Stay" offers a blueprint for success. Implementing these strategies promises a triple win: happier employees, delighted customers, and a healthier bottom line. It's not just a guide—it's a game-changer for organizational success.