The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition , Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor. This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts - The book is illustrated throughout with examples of the good, bad, and ugly in advertising - Includes new ideas on how to take full advantage of online marketing and social media - Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson - Author Steve Cone is the Executive Vice President of AARP Everything you didn't learn in business school (or in the field), Steal These Ideas! gives marketers the edge in today's fast-paced, oversaturated marketplace. As advertisements become more ubiquitous online and in the real world, the battle to capture customer attention is heating up. In Steal These Ideas!, Second Edition, internationally renowned marketing expert Steve Cone reveals the tricks and techniques you need to master in order to make the most of your target audience's attention. Providing a fresh perspective on the marketing industry and filled with pearls of wisdom and wit, Steal These Ideas! is packed with practical ideas that can be learned in a few hours, but will bear fruit for your company for years to come. An instant classic on outside-the-box marketing when it first published in 2005, this newly revised edition, refreshed for the present day, promises to have an even bigger impact than its predecessor, including coverage of cutting-edge modern marketing essentials. It takes a carefully crafted advertising campaign to make today's consumers sit up and take notice while watching television, surfing the net, skimming a magazine, or listening to the radio, and Steal These Ideas! addresses these key topics and many more. From social networking, to customer loyalty campaigns, to building websites and sending effective email blasts, the book readies you for a whole new age of advertising dominance. Illustrated throughout with examples of what's good, bad, and ugly in advertising, it includes exciting and insightful new ideas on how to take full advantage of online marketing and social media. Crammed with everything you didn't learn in business school (or in the field), Steal These Ideas! gives the professional marketer the competitive edge in today's fast-paced, oversaturated marketplace. The practical guide for marketerslooking to stand out from the crowd Praise for the FIRST EDITION "With Steal These Ideas!, Steve Cone provides a clear and no-nonsense guide for getting it done now." FAITH POPCORN, founder and CEO, Faith Popcorn's BrainReserve "Does Cone reveal too much? Yes! Now, some of the best secrets in our industry are all in one place and for all to see." DANIEL MOREL, Chairman and CEO, Wunderman Grabbing a would-be consumer's attention has always been a challenge, and it's getting harder every day. With thousands of companies competing for eyeballs and dollars, no self-respecting marketer can afford to sit back and wait for the audience to come to them. Consumers are being bombarded with marketing pitches from all angles, online and off, and the top business minds know that in order to stay afloat, they need to stand out. But how? Full of clever ideas and practical advice presented in a witty, yet no-nonsense style, Steal These Ideas!, Second Edition provides insights on cutting through the crowd to get the attention you deserve, showing you how to break from the pack and hit an emotional bull's-eye that resonates with your target market. STEVE CONE is Executive Vice President of AARP, one of the world's largest membership organizations, which encompasses over 36 million Americans. Previously, Steve served as chief marketing officer of Epsilon from 2007 to early 2010. Cone is one of the most respected figures in marketing today. Over his forty-year career, he was a key figure in creating many of the airline, hotel, and retail loyalty programs that millions participate in, as well as major campaigns for Apple, American Express, Federal Express, and other global brands. Steve has also been tapped for advice by presidential candidates from both parties and was instrumental in raising the funds to build the Vietnam Memorial in