"You've changed my life!" is one of the greatest compliments you can get from clients. It makes you happy…for a few moments. But then you start to wonder "Did I get paid enough?" It’s a critical question for accountants, lawyers, consultants, coaches, fractional executives and other knowledge professionals. Unfortunately, the answer most often is “no.” Firms like these badly undercharge and they don’t know how to remedy that problem. They are seeking to learn pricing strategy before they lose any more money. STOP Leaving Money on the Table: Why Firms Badly Undercharge and How to Use IMPACT Based Pricing to Increase Fees is the definitive pricing strategy guide that will help you change your answer from “no” to “YES”. You’ll use this system for law firm business development and management, for accounting firms that want to offer advisory services, for extraordinary consulting proposals, to stand out from the sea of fractional executives in finance, marketing, and operations, and for business and executive coaches who are changing client’s lives. You’ll see how IMPACT Based Pricing is far more preferable to clients and the firm than value pricing. You’ll get insight into why undercharging happens and how to eliminate it forever. This begins with a deep dive into how your firm creates life changing IMPACTs, and the traits of people who want those IMPACTs (your Great Fit Client). You’ll learn the single most important question to ask during a “discovery” call. And there is a step-by-step guide to writing offer letters (proposal) with 3 customized options that speak deeply to the client. Susan Trivers’ passion for small and solo practitioners is palpable on every page. Because she is one herself. She has poured her lessons from 27 years and hundreds of client successes into this book. You’ll be inspired by her journey from hourly billing to value pricing to her innovative IMPACT Based Pricing. If she can do it, so can you.