PREMIUM JERKBAIT: The Strike King KVD 300 Sinking Deep Jerkbait is ready to help you climb the leaderboard. Tournament-ready right out of the box, it features a proprietary weight transfer system to maximize casting performance and Size 2 and 4 Mustad Triple Grip Treble Hooks that keep fish pinned all the way to the boat. Exclusive KVD-approved colors, like Natural Shad, deliver results when they matter most: in clear or cold water, or when targeting heavily pressured fish ERRATIC ACTION: The KVD Elite 300 Sinking Deep shares the same legendary action of all KVD jerkbaits, with the perfect combination of roll, wiggle, and flash to entice bites from fish during all months of the year. Premium 3D eyes are incredibly realistic and help to seal the deal with wary bass VERSATILE PRESENTATION: The KVD Sinking Deep Jerkbait allows you to fish a jerkbait in depths that no other jerkbait can get to. Watch it sink down on your forward facing sonar until it gets to the depth you desire, then start ripping it back to the boat and watch the fish go crazy. The jerkbait is weighted perfectly to sink at a rate of 6-inches per second and maintains the amazing erratic action of the standard KVD 300 Deep Jerkbait EXPERT DESIGN: Countless years of on-the-water experience and direct input from fishing’s most recognizable and successful professional anglers have helped Strike King develop the most effective artificial lures for bass and other predatory gamefish. An extensive field testing and product development process ensures that every Strike King lure is ready to help you catch more and bigger fish FISH WITH CONFIDENCE: When you fish with the Strike King KVD Sinking Deep Jerkbait, you fish with confidence because a bait designed and manufactured by the lure experts at Strike King is sure to help you catch more and bigger fish every time you hit the water