Strong is sexy. Strong is powerful. Strong is achievable. Two fitness experts show you how to adopt a healthy lifestyle that will embolden and empower you, no matter your body shape—featuring a Foreword by David Kirchoff, former CEO of WW and bestselling author of Weight Loss Boss “ Strong Is the New Skinny is a field manual for a better, stronger, healthier life.”—David Kirchoff, from the Foreword Sick and tired of hearing what’s wrong with you and your body?  You’re not alone.  It’s time for a new conversation—and a new plan for treating, feeding, and moving your body in ways that build on your strengths inside and out.    With Strong Is the New Skinny, you can say goodbye to body-bashing and physical faultfinding, and instead learn to embrace not just how it looks, but what your body can do—from pushups to pull ups and box jumps to rope climbs, nothing is out of your reach. Strong Is the New Skinny offers a reality-based diet, lifestyle, and fitness program (the “SINS” plan, for short) so you can:    • Maximize your potential, as well as your energy, vitality, and power. • Train your brain—develop resilience and mental fortitude in every area of your life. • Add muscle, increase speed, and enhance flexibility. • Strengthen your arms, back, core, and legs—and crank up the challenge when you’re ready for the next level. • Torch fat with Strong Moves:  a series of heart-healthy H.I.I.T. workouts that take as little as ten minutes. • Kick-start your Get-Fit, Get-Fierce plan with the Strong Seven—7 days of 7 power foods. Whether you’re just getting started or training for a challenging physical event, this book gives you all the tools you need to become leaner, fitter, and stronger: nutritionally, physically, psychologically, and emotionally. “…Impressive guide… encouraging, empowering, and accessible.”                                                 --Publisher’s Weekly “A high five!  Finally, a book that takes women from dwelling on thin, to excelling in strength, health, and well-being...an approach that educates, empowers and enables."                                                --Leslie Bonci, MPH,RD,CSSD,RDN, co-author of  Walk Your Butt Off   "I've had the opportunity firsthand to see what Jennifer does and she has a fantastic ability to connect with people, help get them into great physical and mental shape and inspire them to be the best version of themselves."                                                  --Dave Broome, Creator and Executive Producer of Biggest Loser JENNIFER COHEN is a trainer, writer, studio owner, and successful health and fitness entrepreneur.  Her weekly fitness blog for Health . com gets tweeted to nearly 2 million of their followers and her Forbes ’ columns are frequently in their top 10 most read.  She has contributed to Shape, Redbook, Woman’s Day , amongst others, and appeared on numerous national media.  She is the Fitness Ambassador for Weight Watchers and has a series of bestselling DVDs with them.    STACEY COLINO is an award-winning writer specializing in health, fitness, and psychology and a certified group exercise instructor and Spinning instructor. Her work has appeared in dozens of national magazines, as well as numerous health and diet books, including  Disease-Proof: The Remarkable Truth About What Makes Us Well. Chapter 1 Maximizing Your ­Potential—­in Body, Mind, and Spirit Whether you have a naturally athletic build, a figure ­that’s curvaceous, or one ­that’s willowy, there’s good news: you can develop some of the physical attributes you’ve always wanted but ­didn’t get from Mother Nature or your gene pool. The truth is, with strategic work, every woman can become fitter, stronger, more toned, more ­self-­assured, and sexier. ­That’s an outcome ­that’s realistic and healthy. ­That’s a goal ­that’s achievable and believable. ­That’s a goal ­that’s right for everyone. With the right physical and psychological moves, you really can turn the body you have into the body you want, losing inches, dropping pounds, and developing a stronger, more sculpted look and greater mental fortitude in the process. If the goal of getting fit and strong has seemed too daunting and complicated in the past, you were probably going about achieving it the wrong way. Sorry to lay that on you, but it’s the unvarnished truth. Maximizing your fitness potential really isn’t as difficult or taxing as many people make it out to be. It involves just three critical elements: a blend of ­strength-­training workouts (a.k.a. resistance training), cardiovascular exercise, and the right moves to enhance flexibility. It really is that simple. Combine these cornerstones of fitness with healthy eating ­habits—­upgrading the nutritional quality of your food choices, using food primarily as fuel, eating regularly, snacking strategically, and exercising “liquid” intelligence (choosing your drinks ­smartly)—­and you’ll soon be on your way to a leaner, stronger, fit