Let a franchising guru show you how it's done. A multimillionaire who built Action International up from ahome-based operation to the 16th fastest growing franchise in theworld in just twelve years, with nearly 1,000 franchises worldwide,Brad Sugars is one of the most successful franchising expertsin the world. With the help of real-life examples, including KFC,Subway, and Howard Johnson's, Sugars arms you with powerfulinformation you can put into action-immediately. You'll discover: Everything you need to know about buying a franchise - How to franchise your own business - The pros and cons of franchising versus licensing - Insider tips for selling a franchise Get real results right now when you discover all that Instant Success has to offer! Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions *Instant Referrals * Instant Repeat Business * Instant Sales * Instant Team Building *The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training Bradley J. Sugars is a world-renowned entrepreneur, author, and business coach who has helped nearly a million clients around the world find business success. Brad is the founder of Action International , a global network of business coaches with nearly 1000 offices worldwide. Brad and the Action International team have refined over 500 business strategies and systems that are used by Action business coaches on six continents. Let a franchising guru show you how it's done. A multimillionaire who built Action International up from a home-based operation to the 16th fastest growing franchise in the world in just twelve years, with nearly 1,000 franchises worldwide, Brad Sugars is one of the most successful franchising experts in the world. With the help of real-life examples, including KFC, Subway, and Howard Johnson's, Sugars arms you with powerful information you can put into action-immediately. You'll discover: Everything you need to know about buying a franchise - How to franchise your own business - The pros and cons of franchising versus licensing - Insider tips for selling a franchise Get real results right now when you discover all that Instant Success has to offer! Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training Bradley J. Sugars is a world-renowned entrepreneur, author, and businesscoach who has helped nearly a million clients around the world findbusiness success. Brad is the founder of Action International , a globalnetwork of business coaches with nearly 1000 offices worldwide. Brad andthe Action International team have refined over 500 business strategiesand systems that are used by Action business coaches on six continents. McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide SUCCESSFUL FRANCHISING By BRADLEY J. SUGARS The McGraw-Hill Companies, Inc. Copyright © 2006 Bradley J. Sugars All rights reserved. ISBN: 978-0-07-146671-4 Contents AcknowledgmentsIntroductionThe Action Story: Turning Dreams into RealityPART 1—Humble Beginnings—The Birth of a New Way of Doing BusinessPART 2—So You Want to Buy a Franchise, Do You?PART 3—The Business Mind-SetPART 4—Buying a FranchisePART 5—Selling a FranchisePART 6—Franchising Your BusinessPART 7—Franchising—A Question of RelationshipsConclusionGetting into ActionAbout the AuthorRecommended Reading ListThe 18 Most Asked Questions about Working with an ActionCOACH Business CoachActionCOACH Contact Details Excerpt CHAPTER 1 PART 1Humble Beginnings—The Birth of a New Way of Doing Business Did you know? The town of Evanston, Illinois, was known as being so religious-minded in thelate nineteenth century that it was nicknamed Heavenston. They passed anordinance forbidding the sale of ice cream sodas on Sundays. Not wanting to beshortchanged or to break the law, enterprising businessmen then started servingthe ice cream with syrup instead of soda. These Sunday sodas, as they becameknown, were so popular that people started demanding them on other days of theweek as well, and not just on Sundays. The town fathers then objected to theproduct being named after the Sabbath, so the businessmen changed the spellingto sundae. The simple ice cream and milk shake may have a lot to answer for. You see, notonly did they evolve into some of the most quintessential of all American icons,but also they had a lot to do with the birth of a whole new way of doingbusiness. You see, they were at the center of the evolution of a new businesssystem that became known as franchising. This amazing story began back in 1925 with a man named Howard Johnson. Who was Howard Johnson? Howard Dearing Johnson was