Hands-on guidance for creating competitive advantages through strategy realization How can your supply chain create competitive advantages and help achieve business goals? Drawing from the author's abundant research and analysis, this resourceful book shows how aligning the supply chain design with business strategy helps build competitive capabilities, prioritize capital investments, and takes your firm beyond the industry best-practices to create competitive advantages, not just competitive parity. Summarizing the current literature on business and supply chain strategies, this book provides path-breaking new direction to build your own winning supply chain strategy. Real-life cases show how this strategy alignment has produced results for the most successful companies and how it can be achieved in your firm. An overview of the concepts of business strategy, the current thinking on supply chain strategy and why it is inadequate to drive competitive advantage through supply chain design - Process for establishing your own supply chain strategy to build competitive advantage - The place of technology in creating business capabilities in modern corporations and why managing technology should be a core competence and an integral part of strategy planning - Step-by-step direction and examples for creating strategy alignment and designing a supply chain that goes beyond supporting your operations - Case studies including Wal-mart, Cemex, Kmart, HP, Dell, and others Consolidating the lessons learned along with implementation guidance, Supply Chain as Strategic Asset is the must-read road map for designing a supply chain that will be vital in achieving your business goals. SUPPLY CHAIN AS STRATEGIC ASSET Creating an effective supply chain is key to staying ahead in today's complex market. Yet many corporations are still not leveraging the power and potential of their supply chains to realize their business objectives. Supply Chain as Strategic Asset provides an accessible, coherent road map to creating and implementing an effective supply chain strategy that supports your business's goals in sustaining competitive advantages. Author Vivek Sehgal a pioneering thought leader and accomplished supply chain executive shows you how to design a personalized supply chain that works for your organization's unique circumstances. With his crystalline analyses and step-by-step guidance, you'll discover how to execute a fully integrated business strategy that will keep your company at the edge of the value creation frontier. Exploring the vital symbiotic relationship among the three primary strategies business, functional, and technology Supply Chain as Strategic Asset deftly illustrates how misalignment among the three creates friction and inefficiencies that prevent organizations from reaching their full potential. You'll discover the tools, guidance, and examples to help maximize your business performance and create competitive advantage, as well as organizational structures to help establish the culture for alignment of the three strategies. Destined to be a landmark resource in the field, Supply Chain as Strategic Asset covers: The concepts of business strategy and the process of creating competitive advantages through strategy realization - Why the three strategies business, functional, and technology must align for creating competitive advantage - The types of organizational structures that support this alignment and those that inhibit it - Why pursuing industry best practices can only bring capability parity but not necessarily competitive advantages - Why the conventional supply chain strategies of lean, agile, postponement, and speculation are deficient and the alternatives that will work for you - Real-world industry case studies including Wal-Mart, CEMEX, Kmart, HP, and Dell that supplement each argument Superior supply chain capabilities support efficient operations and are a valuable asset to realizing your organization's goals. Build a better supply chain and create long-lasting competitive advantages for your company with Supply Chain as Strategic Asset . SUPPLY CHAIN AS STRATEGIC ASSET Creating an effective supply chain is key to staying ahead in today's complex market. Yet many corporations are still not leveraging the power and potential of their supply chains to realize their business objectives. Supply Chain as Strategic Asset provides an accessible, coherent road map to creating and implementing an effective supply chain strategy that supports your business's goals in sustaining competitive advantages. Author Vivek Sehgal a pioneering thought leader and accomplished supply chain executive shows you how to design a personalized supply chain that works for your organization's unique circumstances. With his crystalline analyses and step-by-step guidance, you'll discover how to execute a fully integrated business strategy that will keep your company at the edge of the value creation frontier.