WINNER: Independent Press Award 2025 - Leadership FINALIST: American Book Fest Best Book Awards 2025 - Business: Management & Leadership Uncertainty is here to stay. Rather than seeing it as an obstacle to overcome, integrate it into your strategic approach to invigorate your high-growth potential and outperform competition under any market condition. Strategy is about making choices around where to play and where not to play, how to win, how to allocate resources among competing priorities and, critically, what to do. All these choices must be made when you never know everything you would like to know. This book is about facing uncertainty head-on and then playing each round to not just survive, but thrive. Doing so only comes from the power move of executing a reset: the differentiated step where you embrace change, new insights and new opportunities to set your organization up for sustainable performance. Survive, Reset, Thrive is a playbook for leaders derived from the author's first-hand experience working with executive teams across industries from software, technology, retail, fashion and construction through to manufacturing. Drawing from over a decade of rich real-world experience, the author illustrates how to navigate the most complex strategic situations with a simple, executable approach. Rebecca Homkes explains how proactively to stabilize your business to withstand and grow through market shocks, reset your strategy to take account of new realities and thrive through uncertainty. "Full of street-smart insight, practical steps and effective techniques - Rebecca 's Survive, Reset, Thrive approach delivers for teams that want to perform through real-world disruption and constant change." ― Toto Wolff Team Principal & CEO, Mercedes-AMG PETRONAS F1 Team "As Rebecca Homkes defines for us: uncertainty is a series of future events that may or may not occur, and it is amplified during times of extreme disruption. SRT asked us to embrace uncertainty head-on and find the opportunities it provides rather than protect ourselves from threats. Using SRT gave my organization the power of focus and empowered our leaders to act, not hide in fear. Result we thrived!!" ― Garry Ridge, Chairman Emeritus WD-40 Company & The Culture Coach " Rebecca Homkes has written a highly relevant, readable and practical guide on how to formulate and update strategies to thrive in a fast changing business environment, which should be a go-to guide for all organizational leaders." ― Martin Reeves, Chairman, BCG Henderson Institute. " Survive, Reset, Thrive is an essential compass for entrepreneurial leaders charting a course through today's unpredictable business climate. With a compelling call to embrace uncertainty and harness it for growth, Rebecca offers a pragmatic and actionable strategy for organizations of all sizes. This book is a testament to her expertise, providing a playbook that is both grounded in theory and rich in practical application. It's a must-read for any executive seeking to lead their company to sustainable performance and turn disruptive forces into opportunities. Survive, Reset, Thrive doesn't just offer a path to survival; it's a blueprint for flourishing in an era of relentless change. Leaders who follow this guide will not only future-proof their organizations, but position them to thrive, no matter the market conditions." ― Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of 'The Earned Life', 'Triggers' and 'What Got You Here Won’t Get You There' " Survive, Reset, Thrive was energizing and empowering for leaders in our organization as they learned to adapt intelligently and we were able to succeed in any market environment." ― Rich Wolowski, President & Chief Executive Officer, Gordon Food Services "Most strategy tools do not factor in uncertainty or change. Survive, Reset ,Thrive is therefore a timely guide for leaders as to how we embrace ambiguity and yet still develop and execute strategy in times when the goalposts keep moving. As Rebecca so eloquently puts it " you can't stop the market from punching you, but you can get better than anyone else at taking hits". At its core, this is a book about how to develop the resilience that will enable companies to thrive in an uncertain world." ― Steve Brass, President and CEO, WD-40 Company " Survive, Reset, Thrive is an inherently practical resource for leaders looking to drive strong market returns when facing radical uncertainty. It asks us to reframe what we've learned about linear strategy development when we're leading in dynamic markets and instead guides us through a process of debating, articulating and testing market beliefs, making iterative adjustments to strategy from learning, and placing and executing on growth bets. There are fundamental changes happening to industries we assumed were stable, and Survive, Reset, Thrive helps us face those head on