This book aims to link a company’s investments in sustainability to enhanced competitive advantage. It allows the reader a rare glimpse inside different companies (both large and small-sized companies and from across public and private sectors) that have made deep commitments to integrating sustainable practices. While each case is a unique situation, the common thread that runs through them is the non-linear trajectory of these sustainability programmes. The reader can draw powerful insights from the progress of these 13 cross-sectoral companies as they journey from vision to execution and achievement of measurable outcome or even course correction. While the motivations for each corporation to initiate sustainability programmes may have been different, the tangible benefits of the investments provide empirical evidence of the strong relationship to value creation. The situational study from each of the selected organizations emerged after in-depth conversations with multiple stakeholders including CEOs, C-suite, and senior functional heads as well as sustainability professionals in HQ roles. Even though the title of this book rightly hints at its practice orientation, it also integrates concepts and theories for a better understanding of the adopted practices, approaches, systems and decisions. The pivotal role of leadership not just in setting sustainability goals but also in supporting the trans-formative journey at crucial milestones and embedding the right culture is revealed. This book will be useful to students, researchers and teachers of strategy, sustainability and environmental studies, ESG, environmental science, sociology and public administration. We hope this book motivates and galvanises even more momentum in research and practice so that we can preserve our planet for the next generations. The strength of this book, Sustainability and Competitive Advantage, lies in its balanced approach bringing theoretical insights and practical approach from leading companies such as TCS, Raymond and HPCL. This book is an essential read for business leaders, students and policy makers. Pasha Patel, Executive Committee, Chief Minister’s Task Force on Environment and Sustainable Development, Govt. Of Maharashtra & Chairman, State Agriculture Price Commission, Maharashtra State At a time when sustainability is an important deliverable for companies globally, this book comes in handy to know what companies in India are doing towards running their businesses sustainably. It holds value for young people entering the field of sustainability to understand the current scenario and develop it further. Dr. Kiran Somvanshi, Independent Journalist, Writer, and Visiting Professor In a world where survival hinges on sustainable practices, this enlightening book serves as an inspiring guide for industry managers and students alike. It unveils the transformative power of sustainability, urging all to embrace it as an essential driver of competitive success. Rakesh Sarin, Founder WellM, Co-founder and Director Carbon U-turn technology, Advisory Board Member 02Power, AMET Centre for Entrepreneurship, Independent Director and Angel Investor We all know Sustainability is all about meeting our present needs without compromising the future, it must have a delicate balance between economic growth and taking care of the environment. Competitive advantage is the idea that companies can maximize efficiency, cost saving, and new business ideas to improve competitiveness. By combining sustainability and competitive advantages Industries can create new market opportunities by developing sustainable products and services that meet growing demands and can also enhance resilience by managing risks, adapting to changing market conditions in a sustainable way. Few examples mentioned in the book written by Dr Jacqueline Mundkur along with Dr Srinivas Iyengar on Sustainability & Competitive Advantage, will help you to gain a deeper understanding of the subject and relevance in today’s world. This book provides comprehensive analysis of these issues and provides practical applications. Satish Barve , Managing Director, Miba Drivetec India Pvt. Ltd. Sustainability cannot be a fashionable issue and for that proven and fact-based analysis are critical to spread-out knowledge and consider organizations' strategy to move forward. This is one of the main reasons the authors have approached such a sensitive but important topic in a relentless and consistent way. Thank you for not giving up in the pursuit of a better future and more sustainable world. This is an indispensable reading for anyone who wishes to play a part in a very important process, individually or inside a company structure. Isabel Brito, Marketing and Communication Director, KPMG in Portugal This is a pivotal moment for sustainability. As environment and social challenges escalate, businesses―especially in developing economies―must move from intention to integration. T