If the dream of becoming a successful business professional is inside you, do not hesitate... This is the perfect book for you! It is not a technical manual based on IFRS or other accounting standards . The author approaches the topic of intangible assets and the increase of business value, with a clear purpose and a linguistic ability that holds the reader`s attention. Whether one is a beginner in the field of business, or has been well-versed in the topic for many years, whether one is an employee, a college student, a freelancer or a consultant, this book has something for everyone! It describes through simple, daily actions, how each business can increase value , creating the following benefits: Improving its negotiating position, - Higher valuation for owner and shareholders, - Attract investors, - Upgrading the jobs it provides to its employees, - Retire in style, - New business development ideas, - Ability to liquidate assets in order to utilize other functions, - Easier financing, etc... “The Hidden Treasures of Businesses” is a brilliant guide for the methods by which intangible assets can lead to competitive advantages . Readers will learn how to use hidden assets such as brands, patents, innovations, copyrights, culture, partnerships, customer’s lists, licenses, contracts, software and more to their advantage! In a world where competition is the norm, expanding knowledge on such issues is vital... Just ask yourself: “has my plan taken my company to where I want it to be?”, if the answer is “no” then it is time for you to turn the steering wheel in a different direction and look for intangible assets because, as the author suggests, they could be the kind of boost that you are looking for... Enjoy!