In the digital age, success is increasingly dependent on the ability to transform and join the dots to fill the gaps that exist in your problems along your journey. This requires more data and more people to co-create together to achieve more value, better and faster... Do you want your business and career to survive and soar in the future? Then you must be prepared to evolve and transform how you conduct business and how you personally work by embarking on a journey. A journey of applying strategies designed to teach you how to effectively play 'S.M.A.R.T.' and 'win' in the game of business and career ascension. 'The Strategy Journey' will show you how to navigate the business lifecycle using a framework and methodology. The framework encapsulates five models to represent 'The Strategy Journey' stages: Mission, Business, Value, Operating, and Transformation. Applying these models using the methodology addresses three fundamental scenarios challenging businesses today: Business Design for Disruption, Transformation Operating Models with Service Design, and Managing the Transformation Journey. This book is written with the practitioner in mind. It uses case studies to show the framework in action and is structured for easy reference. Five reusable, data-driven templated canvases support each of the five models to bring the framework to life. All the models in the framework have been designed to apply the three approaches that empower you to achieve effective digital transformation - to be value-driven, customer co-created, and network-connected, while problem-solving to overcome your business challenges. This book should be on the desk of every strategist, business owner, entrepreneur, transformation leader, product and service owner, innovator, designer, product manager and architect, and any consultant or coach engaged to facilitate digital transformation, and indeed anyone who wants to help their business and career achieve success on their Strategy Journey in the digital economy. -- Jenny Knott FCCA FMSI, Independent NED and Founder of FinTech Strategic Advisors -- When the CEO of Standard Bank Intl, developing, communicating and executing our strategy was a critical responsibility for me, Graham was the shining light in the strategy team. We both believed that cultivating and implementing an effective strategy was not based on a collection of abstract theories, but rather trying to determine what will matter and developing a clear, innovative plan to transform and achieve those goals. In the words of John Templeton "It's impossible to produce superior performance unless you do something different." This book is a practical guide to doing strategy differently: bringing to life techniques and examples, relevant in our digital world, on how "to do" strategy differently, purposefully and to continuously transform. It brings together the elements required to consider how a business should structure and deliver innovation-driven-transformation. In a digital world where clients, colleagues and the community matter to be successful, the concept of co-creation is critical. Not getting better, not transforming and innovating is tantamount to failing - this book provides a recipe for how to apply a culture of continuous learning and deliver better results. Both Graham and Julie have decades of practical experience; their research has its roots in the real world and the evidence of the book's effectiveness is sourced from the real world. This clearly isn't abstract theory. I would consider reading this book as equivalent to 'an end-to-end MBA refresher' for senior executives, teaching them to think differently and providing a structured methodology to continuous-transformation from Strategy to Execution. -- Richard Weir, Chief Technology Officer (CTO) at PayVantage Global, Singapore, Australia & New Zealand -- If you need to design and build a new digital platform solution or a SaaS business and introduce apps as well as digital services into the architecture of your incumbent or more traditional business model, this book is for you. The roadmap to the Digital Operating Model recommended by the authors is the real path so many businesses need to take if they are to fight against disruption, survive, and even begin to thrive in the challenging environment that we have today. THE STRATEGY JOURNEY book would be a great tool for someone who is starting their first "Strategy Journey" but also a seasoned "Strategist" would get a lot out of the book. One thing (of many) I especially liked about the book is the way it covers both Technology and Business aspects well. It is full of practical tips and techniques, that will help any professional responsible for implementing digital transformation in and across their organization big or small. I found THE STRATEGY JOURNEY to be a good balance of theory, case studies and the authors' experience. The book covers all the key Strategy principles in a clear, easy to read and co