TOO GOOD TO BE PROTEIN BARS: Meet the Smother-Fudger Protein Bar! It's like spooning peanut butter from the jar, only better because it's healthier! We've crafted an even more delicious pairing by taking peanut butter and smothering it in a chocolate fudge coating. Enjoy it as breakfast bars, a post workout snack, or for those uncontrollable sugar cravings! REAL INGREDIENTS YOU CAN PRONOUNCE: Indulgent Nutrition means eating great-tasting foods made with simple ingredients you can actually pronounce. Our simple, plant based ingredients allow us to dream up healthy indulgences that are vegan, dairy free, soy free, gluten free, non GMO, and free of sugar alcohols. We make it our job to do the work for you, so you spend more time enjoying what’s under the wrapper rather than trying to figure out what’s in it. ENJOY GUILT-FREE INDULGENCE: Dive into the decadence with our Smother Fudger Peanut Butter Protein Bars crafted with straightforward ingredients—Almonds, Cassava, Pea Protein, no gluten, dairy, soy, GMOs, or sugar alcohols. Every 190-calorie bar is stacked with 12g of plant protein and 12g of fiber, providing a satisfying and nutritious experience. This plant-powered snack offers pure indulgence with a clean label for a healthy lifestyle! Enjoy guilt-free pleasure in every bite. INDULGENT TASTE INSPIRED BY WOMEN: TRUBAR's Protein Bars are not just crafted with her in mind; they are crafted by her. We asked women what they wanted, and they told us: flavors that make their taste buds tingle, simple ingredients that fuel them forward, and values that keep them strong. Indulgent Nutrition combines amazing taste with clean ingredients so that she finally has something she feels proud to eat and proud to share. (P.S. Men and kids also love TRUBAR, too!) INDULGENT TASTE INSPIRED BY WOMEN: TRUBAR's Protein Bars are not just crafted with her in mind; they are crafted by her. We asked women what they wanted, and they told us: flavors that make their taste buds tingle, simple ingredients that fuel them forward, and values that keep them strong. Indulgent Nutrition combines amazing taste with clean ingredients so that she finally has something she feels proud to eat and proud to share. (P.S. Men and kids also love TRUBAR, too!) Meet TRUBAR Kids Protein Bars — the snack that finally checks every box. Designed with parents in mind and kids at heart, these soft, chewy bars deliver a balanced, school-friendly snack made with wholesome ingredients that taste as good as they feel. Each bar is gluten free, peanut free, and tree nut free, so you can toss them into lunchboxes, backpacks, or sports bags with total confidence. Every TRUBAR Kids bar is packed with 8–9 grams of plant-based protein from brown rice and organic pea protein, along with fiber to help keep kids feeling satisfied through school, sports, and play. Whether it’s a busy weekday morning or an after-school pick-me-up, these bars provide steady, delicious fuel, without excess sugar, artificial ingredients, or the crash of overly sweet snacks. Choose from three flavors kids love: Pop Goes Confetti, a soft and colorful vanilla cake–inspired bar that makes snack time feel like a celebration; Fudge-Tastic Brownie, a rich, chocolatey treat made with real cocoa powder; and Iced Oatmeal Blast, a cozy, cookie-like flavor that combines oats, vanilla, and cinnamon for a nostalgic twist. Or try them all in the convenient Variety Pack, perfect for keeping snack time fun and fresh all week long. Made with real, simple ingredients like tapioca fiber, sunflower seeds, gluten-free oats, and sustainably sourced palm oil, TRUBAR Kids bars are free from artificial flavors, fillers, and preservatives. They’re Non-GMO, allergy-friendly, and thoughtfully crafted with clean, wholesome ingredients you can trust. With low sugar (just 4–5 g per bar) and only 140 calories, these individually wrapped protein bars make it easy to snack smart anytime, anywhere. Perfect for school lunches, car rides, travel, or busy mornings, TRUBAR Kids Protein Bars are the ultimate grab-and-go snack for families who care about what goes into every bite.