MOM-MADE FOR KIDS: Dr. Janelle Holden, a Mom and Pediatric Dentist, knows how difficult it can be to get children to brush. So, she created a great tasting, safe, and effective toothpaste that will get kids to brush their teeth! FANTASTIC CHOCOLATE TASTE: Our Chocolate Toothpaste is meant for anyone who simply LOVES chocolate! With great flavor bursting out of the bottle, it tastes like Chocolate Ice Cream. NO MINT TASTE: Tanner’s Toothpaste is great for kids with sensitivity issues normally found in minty/cinnamon toothpastes. There is ZERO mint taste. SUGAR & GLUTEN FREE: Tanner’s Toothpaste is NOT 100% natural, but it does not contain Saccharin, Sodium Lauryl Sulfate, Artificial Colors. Sweetened with Natural Xylitol which is found in berries, vegetables, and birch trees. FLUORIDE TOOTHPASTE: This toothpaste DOES contain Fluoride. Teaching kids to love brushing their teeth is easy when it's as fun as eating a chocolate ice cream cone! Cha Cha Chocolate Toothpaste boasts delicious Chocolate Ice Cream flavor with no artificial colors and is Gluten Free. Sweetened with natural Xylitol, it contains no Saccharin, and no Sodium Lauryl, making Tanner's Toothpaste your healthy fluoride toothpaste choice for children.