MOM-MADE FOR KIDS: Dr. Janelle Holden, a Mom and Pediatric Dentist, knows how difficult it can be to get children to brush. So, she created a great tasting, safe, and effective toothpaste that will get kids to brush their teeth! DELICIOUS ORANGE FLAVOR: Our Orange Toothpaste is an incredibly mild, orange-flavored toothpaste. With no artificial colors or flavors, it takes like a real orange creamsicle! NO MINT TASTE: Tanner’s Toothpaste is great for kids with sensitivity issues normally found in minty/cinnamon toothpastes. There is ZERO mint taste. SUGAR & GLUTEN FREE: Tanner’s Toothpaste is NOT 100% natural, but it does not contain Saccharin, Sodium Lauryl Sulfate, Artificial Flavors or Colors or Dyes. Sweetened with Natural Xylitol which is found in berries, vegetables, and birch trees. FLUORIDE TOOTHPASTE: This toothpaste DOES contain Fluoride. Invented by a Pediatric Dentist and Mom. As a pediatric dentist, Dr. Janelle Holden knows how important it is for children to brush their teeth regularly. As a mom, she also knows how difficult it can be to get children to brush. So, Dr. Holden created a toothpaste that children will look forward to using because it tastes delicious! She worked in collaboration with formulation experts to create Tanner’s Tasty Paste, a toothpaste that is safe, natural, effective, and enjoyable to use.Now brushing your teeth is as much fun as eating a vanilla ice cream cone! With the sweet flavor of vanilla ice cream into a healthy fluoride toothpaste without Saccharin or Sodium Lauryl Sulfate.