“…illuminates one of the most misunderstood aspects of launching a company and should allow countless entrepreneurs to sleep better at night. ” — Scott Stedman, serial entrepreneur and author of Mouse, a novel. (Greenleaf Book Group) Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don’t have a brand. Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren’t brands. They are tattoos. Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing from a brand mindset will prove–inevitably–unsuccessful. Drawing upon research, psychology, and decades of experience, Tattoos, Not Brands: An Entrepreneur’s Guide to Smart Marketing and Business Building offers an innovative approach to marketing. It includes simple steps to prepare for success and identify the approach to marketing that will best work for you and your vision. Each chapter concludes with a few simple questions or exercises to help you discover the right tattoo for your business. In Tattoos, Not Brands, you’ll learn: The tried and true foundational basics of marketing and how to make them work for your unique business or endeavor - Identify your tattoo type and how to achieve authenticity with your customers and clients - How to show off your tattoo and bring it to market–successfully “A must-read for anyone who is looking to grow a business, organization, or movement. Full of smart practical guidance that reverberates universally—from luxury goods to social impact and everything in between.” — Avenue Magazine “An empathetic, insightful, and practical guide for all those businesses that aren’t household names.” ― Kirkus Reviews “An instant classic! In Tattoos, Not Brands, Clint White offers up fresh, no nonsense marketing insights articulated in easy to follow actionable steps for evaluating and establishing your organization or business's authentic image and optimal value proposition for maximum success. As an independent creative and nonprofit administrator, I found Mr. White's focus on identifying and putting one's uniqueness front and center to be both refreshing and instructive. A real game changing mindset in my approach to both current and potential clients or customers .” ― Arian Blanco, Artist and Co-founder HExTC, Inc. “ A great read. This is a book today’s marketers and entrepreneurs will want to get their hands on —whether they are starting out or think they have seen it all—there’s something for everyone in Tattoos, Not Brands.” ― Jeff Randazzo, Media Executive “If you feel like you are hitting a roadblock with your marketing, Clint White’s Tattoos Not Brands will help you overcome them. White will take you by the hand and walk you through a new take on classic marketing tactics. Updating the traditional concept of the marketing mix and the fours P’s, Product, Place, Price, and Promotion, th is book will guide you through how to look at your brand from a new perspective. Case studies, examples, and exercises will lead you to fresh ideas. White pulls from decades of his own experience in updating and deploying new marketing strategies for iconic institutions. Learn from this marketing master, and as his classic tagline says, “Love it, Hate It, but don’t Miss It” Tattoos Not Brands is an unfading toolkit for the modern marketer. ” ― Patrick Dolan, former President and COO of the Interactive Advertising Bureau (IAB) “ The Tattoos Not Brands concept is intuitive and powerful . The book is approachable and reframes some foundational ideas about best practices marketing in a digestible way. The text flows easily with insights dropping left and right backed up by the author’s personal experiences on what actually works and doesn’t. Although my career has largely been supported by Brand, my responsibilities demand product marketing where, it turns out, I’m actually creating tattoos. This is a worthwhile read with lots to take away and apply directly to real-world situations .” ― David Henstock, Head of Identity, Visa “ Tattoos, Not Brands strikes me as the type of book that will resonate well across sectors. The mindset of a tattoo can be extremely liberating and helpful whether you are a business, non-profit, politician, influencer, or leading a movement. It’s easy to say ‘I need to be a brand in order to be successful’, but the hard and smart work, as the author asserts, is in understanding and gaining proficiency in fundamentals of marketing. This book elegantly walks through how to do it, step by step, to position you for success. ” ― Sonja Nesbit, former Deputy Assistant Secretary for Legislation at the U.S. Department of Health “In his new book, Tattoos, Not Brands , Clint White provides a step-by-step approa