The 'Become a Recognized Authority' Checklist teaches you the basics of public relations and branding, and also includes a workbook to help you create and distill your messaging to help you get featured in the media, a checklist to help ensure you don't overlook anything, and a resource section with links to additional information, tools, and other resources to help you to get the best results possible. This book covers how to: build a personal brand - leverage testimonials and reviews - leverage content marketing - control the search results for your name - build a media list - build and nurture relationships with journalists - pitch the media - earn a Google Knowledge Panel - and more! It's also a quick and easy read, so you can start implementing what you learn immediately and start the journey to becoming a recognized authority in your industry..