When establishing a relationship with someone, coming across as manipulative and self-serving is a bad move. That’s why Michelle Tillis focuses on the power of deep and authentic connections to achieve business success. As the founder and CEO of the management training organization Executive Essentials, Michelle Tillis coaches and trains leaders to experience continual growth and achieve results through the power of collaboration, communication, and relationships. In this book, she presents activities, self-assessment quizzes, and real-life anecdotes from professional and social settings to show you how to identify what's likable in yourself and use those characteristics to build connections with other professionals. In The 11 Laws of Likability , you will discover: how to start conversations and keep them going with ease; - convert acquaintances into friends; - uncover people's preferences; - tweak your personal style to enable engaging, reciprocal interactions; - and leave a lasting impression on others after your initial meeting. We all know that networking is important, and that forming relationships with others is a vital part of success. However, traditional forms of networking often remove emotions from the equation--focusing only on immediate goals. The 11 Laws of Likability teaches you how to build the kind of deep relationships that have true staying power, bring genuine joy, and provide long-term support. ..".a superb addition to your personal library and it would also make a great gift." --Kennedy Reviews ..".basic drivers of likability are the same for most of us... 11 Laws of Likability has summarized these nicely...How high would you score on the likability scale?" --Martin Zwilling, Forbes.com ..".not just for people to grow and establish entrepreneur relationship, but also for the jobseeker who struggles with connecting with employers...I highly recommend to buy her book." --The Voice of Job Seekers ..".show readers how to identify what's likable in themselves and create honest, authentic interactions that become 'wins' for all parties involved." --Foreword This Week "Lederman outlines some ways to bolster your self-image and help you project an authentic image that will attract others and help lead you to the success you desire." --USAToday.com "Read the essential and timeless wisdom filled book... Liking others, and having them also like you, transforms business into pleasurable personal relationships that benefit everyone." --Blog Business World "This book is a fit for just about any B2B setting you can think of. Who doesn't want to be perceived as likable." --blogcritics.org "This book is recommended for professionals who struggle with or dislike networking. A great resource to read and reread." -- Genealogist Quarterly "While valuable in business situations, the wisdom which the book contains can be applied to any relationship...it's upbeat, supportive, and full of good advice." --Anna Jedrziewski, Retailing Insight We all know that networking is important for success, but the networking tactics we read about take a lot of work—and can feel so phony! Wouldn’t it be great if you could network in a more relaxed, authentic way? The 11 Laws of Likability reveals a painless new way to network that’s based on one simple truth: People do business with people they like. In this empowering book, you’ll learn how to identify and accentuate your most likable characteristics, and also how to: • Start conversations and keep them going with ease • Avoid coming across as manipulative or self-serving • Convert acquaintances into friends • Tweak your own personal style to enable engaging interactions with different kinds of people • Stay in others’ minds long after your initial meeting • And more. Featuring real-life scenarios and packed with activities and self-assessment quizzes, this powerful yet down-to-earth book will help bring to light all of your natural likability—and give you easy, comfortable methods for creating honest, enjoyable interactions that become “wins” for you and for all parties involved. Forming relationships is the foundation of success. And once you discover "The 11 Laws of Likability," your road to success in any field will be faster and more enjoyable than you ever imagined. “A must-read for anyone interested in how to effectively leverage your network…by just being yourself.”— Tiffany Dufu, President, The White House Project “WOW, I simply love this book. Lederman’s insights, gems, and nuggets of brilliance are a must-read for all those climbing the ladder of success in business and life.” —George C. Fraser, author, CLICK: Ten Truths for Building Extraordinary Relationships MICHELLE TILLIS LEDERMAN is founder and CEO of Executive Essentials, which provides customized communication and leadership programs. She is an adjunct professor at NYU’s Stern School of Business and a faculty member of the American M