“The only meaningful life is a life that strives for the individual realization—absolute and unconditional—of its own particular law.” – Carl Jung What if there was a simple process for accurately choosing the right Archetype to build your brand? Studies have shown that aligning your brand with an Archetype is one of the most powerful ways to amplify your brand and increase profitability. In fact, the intangible asset of ‘brand’ is the best indicator of the future value of any company. Therefore, the importance of finding the correct Archetype to represent your brand cannot be understated. The 12 Magnetic Personality Archetype Framework offers a new way of using the Archetypes to build a powerful brand. This complete system for understanding brand personality works by identifying the positive and negative polarity for each Archetype, allowing brands to increase their magnetism and communicate their message more effectively. A practical evolution of the Jungian system of Archetypes, The 12 Magnetic Personality Archetypes is specifically developed to help founders and entrepreneurs build more compelling brands by telling better stories. Pinpoint Your Brand Archetype Learn the revolutionary, simple framework that will allow you to pinpoint the exact Archetype that will give your brand the highest psychological potency by applying precise astrological science. Learn Subconscious Storytelling Tap into your customer’s emotional process at the deepest level. The key to gaining a powerful advantage over the subconscious mind in your brand communications is to engage your customer's meaning-making faculty—the part of the mind that processes experience through myth. Integrate Your Brand Shadow Brand authenticity is the intersection of what a brand presents itself as, and what it authentically is. Learn how to leverage your brand as a mirror for your own personal spiritual development by discovering and integrating your brand's Shadow Archetype. In this book, you’ll learn: Step-by-step instructions for pinpointing your brand Archetype with scientific precision - Why your brand Archetype is the foundation of your brand Magnetism, and how to become more magnetic - The secret ‘pattern-interrupt’ mechanism built into each brand Archetype and the hidden key that will make your brand more visible - The 12 Shadow Archetypes and how to integrate them to build a more potent brand - How to use your brand Archetype to tell powerful stories that resonate on a subconscious level Whether you are a founder, company owner, or building a personal brand, after reading this book you will have the solid foundation to continuously expand your brand’s influence, to impact the collective unconscious, and to tell your brand story in a way that lets you be seen and remembered. If you want to finally gain clarity about your brand Archetype and how to use it, you need the 12 Magnetic Personality Archetypes framework.