What would you do if you knew you would not fail? If you are in the consumer-packaged goods industry, The 27 Unbreakable Rules is the closest thing to a success guarantee. Dr. Mark Young has a 30+ year track record of CPG success and is unmatched when it comes to building successful consumer brands. In The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand , Young draws on decades of brand advertising and product-launch experience to lay out a proven path to building a $100M+ CPG brand. Distilling the retail principles of success into a clear roadmap, Young covers everything from creating products customers truly want to smart business planning and strategy, investment decisions, retail partnerships and brand-building that keeps consumers returning. A must-have for founders, entrepreneurs and marketing executives committed to succeeding, The 27 Unbreakable Rules provides an essential guide that should be on the desk of anyone starting up or scaling a business in the consumer-packaged goods space. "Mark Young thinks differently, works harder and cares more than almost anyone I know in business. He's spent decades turning ideas into thriving CPG brands, and this book is the closest you'll get to having him as a mentor. Read it and you'll understand why so many people trust him." —Joe Polish, Wall Street Journal bestselling author of What's in It for Them and founder of Genius Network "With decades of advertising experience and a deep knowledge of the expectations of brick-and-mortar retailers, Dr. Mark Young knows what it takes to build a successful brand. Whether looking to scale their business or just starting out, The 27 Unbreakable Rules provides clear, specific knowledge that allows the reader to assess their readiness for the next step. This is a must read for anyone looking to increase their retail sales." —Gino Wickman, author of Traction and Shine , creator of EOS "Mark Young understands something that's becoming rare in today's abstract, digital marketplace—how to create and grow real products that people see, touch, buy and love to keep buying. In one of the most competitive industries anywhere, he is consistently creating a pioneering company and process that has no competition. The 27 Unbreakable Rules lays out exactly how he does it and how you can also grow your products and marketplace—with Mark's help." —Dan Sullivan, cofounder of Strategic Coach® Dr. Mark Young is the CEO and founder of Jekyll+Hyde Labs, one of the nation's leading advertising agencies for consumer-packaged goods. He is in his fourth decade of being a brand accelerator for over 200 consumer-packaged goods. He has been responsible for billions in consumer sales and helping to engineer company exits now measured in the billions.   Young had his first job in the advertising industry by the age of 12 and launched his first successful product into mass retail by the age of 13. He has previously authored HYPNO-TISING: The Secrets & Science of Ads That Sell More and is the host of the podcast CPG Insiders.   Young lives in Michigan and Florida with his wife Summer.