The Three Pack Formula If you run a local business, Google isn’t just part of your marketing — it is your marketing. Customers no longer flip through directories or drive around looking for signs. They pull out their phones, search for what they need, and make decisions in seconds. If your business isn’t showing up, you’re not even in the running. The Three Pack Formula brings clarity to Google’s local search and shows you exactly how to win. In plain language and with practical steps, Rick Hogan demystifies the “3-Pack” (Google’s coveted map listings) and explains what actually drives visibility, trust, and customers. Inside you’ll discover: Why the 3-Pack is the new main street for local businesses. - How to optimize your Google Business Profile the right way — without hype or jargon. - Practical, step-by-step actions to increase your rankings, reviews, and clicks. - Free companion resources at ThreePackFormula.com to help you put every strategy into action. Whether you’re a solo operator or running multiple locations, this book is your roadmap to turning Google visibility into real growth.