A leader’s job is to motivate people. We motivate people when we win their hearts, and we win their hearts with story. We are wired for stories – neurologically, anthropologically, psychologically. Facts and figures don’t get us up out of our chairs, but stories do. Every leader, every business has a story to tell. Without stories, companies become faint carbon copies of the competition. Employees carry on their work with practically little difference between anyone else working in the same profession at some other company. Your competitive advantage is played out in the beliefs and behaviors – the defining moments - that build distinctive stories. Great leaders – regardless of their position in the org chart – are keenly aware of the stories that must be written; they see the potential in circumstances to begin writing a story that cements values, imprints courage, fosters change, illuminates a vision, takes a stand, encourages accountability. Great businesses are built story by story by story. Not stories that are gossiped around the coffee machine, but stories that seep into our one-on-one meetings, our team building events, our customer and client meetings, our dinners out with colleagues. The moments that unfold in our busy days, simply passed over, too easily forgotten – let those moments mean something. A story hangs in the balance. What will you make of the moment? What story will you tell? There are seven essential stories for every business. With inspiring examples and hands-on practice, you will learn each of these essential stories.