A Prosci Publication Written by Karen Ball Foreword by Jeffrey M. Hiatt, Author, ADKAR: A Model for Change in Business, Government and our Community WHY DO SOME CHANGES FAIL WHILE OTHERS SUCCEED? That question was the catalyst that drove Prosci founder Jeff Hiatt in the late 1990s to uncover the secret to successful change—and develop the popular change management model known as ADKAR. ADKAR is an acronym for Awareness, Desire, Knowledge, Ability, and Reinforcement. It’s a model and conceptual framework that makes change make sense. The ADKAR Advantage sheds new light on this powerful yet simple model for facilitating change while providing in-depth “how-to” guidance and helpful downloadable resources. With ADKAR as your new lens, you can achieve the outcomes you seek from change and sustain them over time. That’s The ADKAR Advantage. “ When ADKAR is present, CHANGE HAPPENS.” —ADKAR Storyteller The book content is organized into three parts: Part 1: How One Person Makes a Change Part 2: How Groups of People Make a Change Part 3: How Organizations Become Better at Change