"Find out what happens when the ultimate entrepreneur meets one of the world’s best knockout sales and marketing teams." George Foreman This book will tell you what led up to one of the biggest success stories in the history of celebrity endorsements, how it kept going for so long, the triumphs and struggles along the way and who made it all happen. Leon Dreimann's work history took him from sales, to management, to marketing and then to a position as CEO of a publicly-held company, Salton Inc., all in the field of consumer products. Leon's drive, ambition and ingenuity have earned him an Entrepreneur of the Year award from Ernst and Young, a Lifetime Achievement Award from the Housewares Charity Foundation and he took a company from 8 million in sales to over 1.4 billion in under 15 years.