To be effective at giving a prospective parent an amazing tour experience the person doing the tour must have sales skills. This book was written to give you an edge over the competition in doing tours and give you a list of resources at the back of the book to ensure you beat the competition in all areas. Salespeople are despised as a profession mainly because people do not want to feel as though they have been “sold”. When you envision a “salesperson” you more than likely picture a used car salesman taking advantage of a poor defenseless senior citizen. As a child care center owner or director, we bet you never once thought of enrolling new customers as sales, but that is exactly what it is. Once you know that it is in fact sales, you can use sales skills to your advantage to help us close more customers. You are selling a very expensive product. The average lifetime customer value (LCV) of a child care parent can range anywhere from $30,000 to well over $100,000 depending on the area of the country you are in. You are selling a very expensive product, now it's time to get you trained properly to sell it! You are also selling a “feeling”. A parent must feel confident that your center will keep their child safe, provide an amazing early education and prepare this little human for the social and educational aspects of elementary school. One “bad vibe” and the parent will not allow you to care for their most precious commodity, their child. Brian Duprey's first book, Child Care Millionaire: Secrets to Building a Profitable 7 or 8 Figure Child Care Business , is the top-selling child care profitability book of all time and is available on Amazon. Brian and Carol are also authors of two best-selling books: Child Care Mindset: 30 Days of Growth and Transformation , and Child Care Mindset: Dreams, Goals, and Gratitude Journal . Brian and Carol Duprey are the founders of Child Care Genius, the world's #1 community for brilliant child care leaders. Considered the world's leading experts on child care profitability, expansion, and mindset, they have opened 10 child care centers in the past 25 years. They are certified child care coaches, best-selling authors, motivational speakers, and podcast hosts. They have 5 children and 7 grandchildren and live on beautiful Pushaw Lake in Glenburn, Maine. You can reach them at info@childcaregenius.com.