Sometimes in sales you don’t even realize that what you’re doing isn’t working. You think it’s your accounts, your territory, or your bad luck. Maybe you don’t feel respected by the customer, or you’ve had a couple of lousy quarters in a row. The negative stereotype of salespeople can undermine your confidence and put you on the defensive. With so many pitfalls, it’s tough to self-reflect and admit the role we play. That stops here. The Biggest Obstacle to the Sale Is You navigates the mental game of sales from a real-world perspective, not theory. And then it provides you modern and tested tools you can start using today. All in a succinct format that you can read cover to cover on your next flight. When you bring great value to the table, you’ll turn that stereotype on its head. Sales offers amazing financial and personal freedom to those who know how to earn it. Here is the book you need to become a consistent high earner and achieve the life that drew you to this profession in the first place.Jeremy has been in the sales trenches and knows how to survive—and thrive. He shares his approach to winning high-quality customers, staying focused on the right things, and building a strong pipeline. Any B2B seller once, once they read this book will be capable of increasing their effectiveness starting today.