Culture
Strategy
Execution.  These three components forge the path to realized potential. The  Blendification® System   breaks down and rebuilds these core concepts within your company's DNA, setting the foundation for an energizing, engaging, and impactful organization. It is based on the belief that many organizations fail to maximize their potential because they simply do not comprehend the magnitude of their personal and collective untapped capabilities. Many workplaces are stuck in "second gear," not quite embracing and pursuing their full potential. Corporate missions are based on market dominance and incremental profit growth, leaving a massive blind spot in terms of the connection between employees, customers, and communities. This short-sightedness may provide a clear focal point, but it leaves the company, its leadership, and its employees with limited sustained motivation to realize potential. The Blendification® System embraces the connection between culture, strategy, and execution using the Strategy Whiteboard and integrating emotional and system intelligence into the following three-step model: Strategic Analysis including Culture - Strategic Focus, Strategic Outcomes, and Strategic Actions - Strategic Execution The Blendification® System connects culture, strategy, and execution in a meaningful way that fosters an inspired, exceptional workforce. By focusing on the unifying purpose within each organization, the platform promotes alignment between leadership and employees setting a clear, strong foundation in which every individual can thrive. With this foundation in place, organizations activate their employee's potential who then take care of their customers. By fully engaging those with whom organizations directly interact, these individuals then become the spark that ignites community-wide advancement. This is not a theory-based, philosophical book. This is an in-depth operating system by which organizations reshape their infrastructure to realize potential. The methodology outlined in The   Blendification® System  creates agile and efficient action maximizing success in periods of economic expansion and times of uncertainty such as the COVID-19 outbreak, the Great Recession, and 9/11. By following the structure outlined in  The   Blendification® System  and using the Strategy Whiteboard, organizations will move beyond financial success to uplifting employees, customers, and entire communities. Jason Hiillenburg - The Magic Pen Book Review: "Daniel Bruder hasn't written this book for vainglorious reasons or to further buttress his reputation. It comes through, time after time, that his primary motivation is an attempt to aid individuals in a leadership position maximize their own potential and those surrounding them. The Blendification System: Achieving Potential by Connecting Culture, Strategy, and Execution is free from pretension and, instead, provides those leaders with a viable and practical design for realizing goals they may find difficult to achieve by any other method." Dianne Gardner - Mob York City Book Review: "I found Bruder's Blendification System filled with information that could be studied in depth by those seeking to improve the potential of their companies. He has researched extensively, provided case studies, and explained some of the methods he has used while working with his clients"..."The book itself is professionally written and you can see Bruder has lifetime experience in this field. His thesis is dedicated and convincing." The Blendification® System evolved from over 30 years of personal leadership in large global organizations, early stage companies, and startups along with teaching at two universities in multiple MBA programs.  I realized that strategic planning has not evolved in decades and it was time for a shift. Businesses and universities have oversimplified organizational focus and settled on a few metrics (mainly shareholder value, sales, EBITDA, etc.) thereby keeping business and organizations from pursuing and realizing their potential.    I wrote this book because I believe the primary reason business exists is to build better communities.  This is the foundation of capitalism and was my motivation for creating and documenting The Blendification® System in this book.  Positive financial outcomes are required for businesses to realize their potential and build better communities, but they should not be the underlying reason for existence.  We can do better. The Blendification® System is a step-by-step process that leverages the Strategy Whiteboard (a two-page planning tool) to integrate culture, strategy, and execution.  This book outlines the operating model that motivates, aligns, and connects entire organizations. By adopting The Blendification® System, your organization will experience substantial growth and your company will succeed at connecting employees, customers, and communities.  Within weeks of the release o