A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that's big on advice regularly to gain and hold onto brand focus. "Smart, snackable, branding bites." - Chris Do, Founder and CEO, THE FUTUR "A delight to read. Reading a lesson a day just might keep brand issues away." - Lindsay Pedersen, Author, FORGING AN IRONCLAD BRAND "A refreshing take on branding advice, this book is chock-full of bite-sized insights, daily affirmations, and useful reminders for brand and business leaders." - Rob Meyerson, Podcast Host, HOW BRANDS ARE BUILT "The Brand Therapy Book should grace every CMO's coffee table, even if just flipped through on occasion, the benefits will have therapeutic effects on any brand." - Kip Knight, Founder, CMO COACHES One day in 2017 I composed a quick Instagram post in which I gave brand advice to my followers. Because it was a Thursday, I intuitively added the hashtag "#BrandTherapyThursday." And because I am a creature of habit, 113 Brand Therapy Thursday posts later, it has become such a fan favorite that followers become concerned if midday Thursday rolls around and there has been no post, so we decided to collect those beloved pieces of uncomplicated and actionable brand advice and feature them in this book. The advice has been categorized into three sections to make it easy for you to find the most relevant guidance for your current pain points, but it also can be used as a daily or weekly reminder on how to keep building a better brand for yourself, your client, or those of us who are exposed to those brands. Now sit back, pick a page, and let the therapy session begin--without the anxiety of a hefty bill at the end. Born in Vienna, Austria, Brand Strategist and Creative Director Fabian Geyrhalter is a prolific author and speaker on the subject of branding. He is the Founder and Principal of Los Angeles-based brand consultancy FINIEN, where he works hands-on with startups of any size and age on crafting strategic, verbal, and visual brand clarity. His client list includes Match, Honeywell, Randstad, Warner Brothers, and Goodwill.From his private, one-day Resonaid brand platform workshops to his Hitting The Mark podcast about the intersection of brand clarity and startup success, Geyrhalter is in a constant stimulation cycle. He is also a sought-after speaker who enjoys traveling the world to deliver keynotes in which he shares his actionable brand advice with entrepreneurs, business leaders, and marketers alike.He is a columnist for Forbes and his words appeared in the likes of Inc, The Los Angeles Times, The Washington Post, and Entrepreneur. Fabian Geyrhalter is a graduate of ArtCenter College of Design, a distinguished Global 100 mentor at the Founder Institute, and he has held adjunct professor positions at USC and ArtCenter.