Successful branding is more than just a logo or a catchy slogan—it’s about creating lasting emotional connections that foster trust, loyalty, and long-term success. In The Branding Boardroom , Dr. Ivo Ganchev presents compelling interviews with five globally renowned branding experts: Martin Roll, Sophie Bowman, Dennis Yu, Prof. Oliver Errichiello, and Dr. Francesca Hansstein. Each shares their unique perspectives on navigating the complex world of branding, from harnessing the power of social media influencers to using data-driven strategies to build consumer loyalty. These conversations explore the art and science behind successful branding in a global marketplace, offering practical strategies that blend innovation with timeless principles. With insights on adapting to local cultures, leveraging data, and building authentic connections, this book serves as a vital guide for business leaders, branding professionals, and anyone looking to elevate their brand to the next level. Meet the Author Dr. Ivo Ganchev is a business strategist, political consultant, and branding expert with extensive experience advising Fortune 500 companies and government bodies. He is currently the Director of Corporate Education and an Assistant Professor at Beijing Foreign Studies University. Dr. Ganchev has previously served in senior business roles such as Global Partner at the boutique Chinese consultancy TopBrand Union, published three edited books and numerous academic articles, and taught at top universities, including Queen Mary University of London. As a speaker of six languages educated in international studies at Peking University and the London School of Economics, Dr. Ganchev brings a unique perspective to leadership and strategy, combining practical business insights with a global outlook. Meet the Experts • Martin Roll – Global business strategist, bestselling author of Asian Brand Strategy , advising Fortune 500 companies and family offices on strategy and leadership. • Sophie Bowman – Award-winning marketing guru and Forbes contributor, specializing in social media and influencer marketing and serving global celebrities. • Dennis Yu – CEO of BlitzMetrics, digital marketing expert with over 30 years of experience, and a sought-after keynote speaker in over 20 countries. • Prof. Oliver Errichiello – Professor of Brandsociology and founder of Büro für Markenentwicklung, specializing in building timeless brands and enhancing public trust. • Dr. Francesca Hansstein – Consultant and academic specializing in Chinese consumer behavior and market research, with extensive experience in food consumption studies. For more information or to download a free electronic copy of this book, visit www.thebrandingboardroom.com. All proceeds from the sales of paper copies will be donated to charity.