THE FIRST STEP-BY-STEP GUIDE TO BRANDING. FOR TRUE BRANDERS With over 25 hands-on methodologies to innovate, design and create killer brands. A must for entrepreneurs, marketing teams, and creatives. 100% PRACTICAL · 100% PROVOCATIVE · 100% PLAYFUL "The branding book that will bring an end to branding agencies. Sheer provocation, power, and strategy. " ********************************* TO GLOAT IS TO LOVE - THE BLACK BOOK OF BRANDING No secrets, no frills, straight to the point. Packed with all 25 practical tools I use with my clients every day. Thanks to this book, I hope you will become a true branding pro. Create your personal brand, launch products, create brand strategies professionally. Innovate, create, enjoy. What you'll find here: The first ever practical step-by-step guide to branding methodology, so you can create your marketing and branding plan and professionally run your brand. - + 25 innovation and strategy tools to take you through the 5 key stages: consumer, competitive strength, brand platform, identity, and activation. - Real-life examples of each stage. No frills and to the point. One-on-one. - The answer to what the *** a brand is actually for and a review of all the critical branding concepts. - Strategies, actions, and new ideas to implement in your launches, projects, personal or commercial brand and consequently earn more $$$. - You’ll also find sketched-out drawings and diagrams, the Comic Sans typeface, and the infamous "a brand is not a logo" phrase. If you have judged this book by its cover, we’re off to a good start. If you're reading it to see how it will benefit you in terms of status, freedom and, obviously, money, we're doing even better, because that’s its exact purpose. Lesson one: your client is selfish and does everything for personal gain, consciously or unconsciously. He either cares about you or he pushes you away. The environment is radical. Today, only the bravest, most authentic and accurate brands will stay in the game. MAKE AN IMPACT · DELIGHT · SELL