The first memory program specifically geared to business success--from the expert whose corporate seminars have boosted the careers of tens of thousands of employees and executives. At no point in history has the ability to synthesize and manage vast amounts of information been so crucial to business success. Yet research shows that within 3 hours to 3 days of learning something new, we'll forget 85 percent of what we've learned. Now, offering the same memory system he has used in his sought-after seminars and workshops, memory expert Frank Felberbaum shows you how to turn all that around. Instead of forgetting 85 percent of the people, facts, and ideas you are exposed to, you'll remember 85 percent--and you'll keep on remembering them as long as they are useful to you. Through a fun, easy-to-follow, four-step program that utilizes memory games, skills tests, and enjoyable interactive exercises, The Business of Memory will: o Improve your ability to retain, process, and retrieve information quickly and accurately o Teach you to harness your powers of observation, concentration, visualization, and association o Inspire you with new excitement and confidence about your own mental abilities With this simple program that requires only 10 minutes a day, you can vastly expand the amazing untapped powers of your mind--and set your career on the fast track. FRANK FELBERBAUM is president of The Felberbaum Consulting Group, Inc., an international company specializing in corporate memory training systems. Formerly founder and director of The Memory Training Institute in Geneva, he has taught his unique memory system at more than 175 major corporations. His work has been featured in numerous publications and two PBS specials. He lives in New York City. RACHEL KRANZ has coauthored numerous books on science and medicine. She is an award-winning author of young-adult books, of numerous reference works, and of Leaps of Faith, a novel about art, politics, and community. She is currently at work on Healing Hands, a novel about memory and history. Kranz lives in New York City. CHAPTER 1 IMPROVE YOUR MEMORY--IMPROVE YOUR PERFORMANCE Would you be surprised to learn that you have a photographic memory? Well, you do! The problem is that it lasts only one-tenth of a second--hardly long enough to do you any good. That's the bad news; now here's the good news. With my Three-Dimensional Memory Training System, you can extend that retention time considerably, vastly expanding the amount of information that stays within your brain. You'll remember more information, more accurately, and for a longer period of time. You'll be able to access the facts you need when you need them. You'll be able to remember anything you want, from a client's name to the amount he spent with your company last year; from the gist of this morning's training seminar to the high points of last year's annual meeting; from the price of your company's stock last fall to the projected earnings of your competitor next spring. And here's the best part: You'll never again worry about forgetting an important fact, concept, name, or idea. What you want to remember, you will remember. Just imagine how that simple ability to trust yourself will exponentially increase your effectiveness at work. Lou, for example, was a business development executive at Turner Corporation, a multimillion-dollar, New York City-based firm that builds hospitals, hotels, and office buildings. When he enrolled in my Business of Memory Workshop six years ago, he was already doing well, but he--and his company--thought he could do better. "It's not that I have a bad memory," Lou told us during the round of greetings on the first day of the workshop. "But there are times when I'm working with a client, and I have the feeling that there's something else I should remember. Some special need they have that would help me clinch the deal. Or, on a personal level, remembering the names of my client's kids. That kind of thing makes a big difference." Around the room, Lou's colleagues were nodding. They, too, were all successful, but improving their memories might give them that extra boost that makes the difference between a good year and a great year. Obviously, their employer agreed--that's why I was there. Turner is only one of nearly 200 major corporations where I've taught the secrets of my Three-Dimensional Memory Training System to some 200,000 employees, managers, executives, and small business owners in a wide variety of enterprises. The series of workshops I held at Turner helped Lou and his colleagues recall and apply information about their clients and prospective clients, which in turn made them more effective negotiators. Not only did the Turner staff go into negotiation sessions better prepared, they also impressed their negotiating partners with the care the Turner side had taken to master the issues. Or consider my experience at Hauppauge Industrial Association (HIA), where I