The Business of Television

$37.10
by Ken Basin

Shop Now
In this expanded and updated second edition, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive and readable overview of the business, financial, and legal structure of the U.S. television industry, as well as its deal-making norms. The Business of Television explores the basic structure and recent history of the television and streaming business, rights and talent negotiations, intellectual property, backend deals, licensing, international production, and much more. This expanded and updated second edition also features an in-depth exploration of the evolution of the streaming business, offers valuable new insights about negotiation, reflects the historic impacts of the 2020 Covid-19 pandemic and 2023 WGA and SAG-AFTRA strikes, addresses the intersection of artificial intelligence technology and intellectual property law, and provides a greater breadth and depth of technical material about a wide variety of common television deals. The book also includes breakdowns after each chapter summarizing major deal terms and points of negotiation, a significantly expanded glossary, an extensive list of referenced articles and cases, and a wealth of real-world examples to help readers put the material into context. Written for a diverse audience of working or aspiring creative professionals, executives, agents, managers, lawyers, and students, The Business of Television is the definitive reference guide for the ever-changing television industry. “Ken knows where the money is hiding in Hollywood, and this book teaches you how to find it. It’s an indispensable resource and a fascinating read for insiders and lookie-loos alike.” ―Matthew Belloni, Founding Partner of Puck; former Editorial Director of The Hollywood Reporter “Ken Basin is equal parts lawyer, historian, and oracle. The second edition of The Business of Television is a skillful summary of the history of the TV business and an insightful map of its future: a definitive resource on how to understand the industry we work in today, and prepare ourselves for whatever happens tomorrow.” ―Chris Corabi, President of Business & Legal Affairs of Annapurna “Ken Basin’s book is a brilliantly written encyclopedic treatise on every aspect of the television business, and a valuable asset to both seasoned professionals and newcomers to the field.” ―Jim Gianopulos, Former Chairman & CEO of Paramount Pictures and 20th Century Fox “Ken’s masterful new edition is destined to become the touchstone for anybody who wants a thorough, thoughtful, and expert explanation of the current state of the scripted U.S. TV business. Accessible and clear, it’s a pleasure to read.” ―Cliff Gilbert-Lurie, Co-Manager Partner of Zifrren Brittenham LLP “Ken Basin is the professor of television, and The Business of Television is the go-to resource trusted by professionals across the industry. This new edition is both history and how-to for the streaming era, reflecting Ken’s particular knack for understanding and respecting the perspectives of companies and creatives alike.” ―Tara Kole, Founding Partner of Johnson Shapiro Slewett & Kole, LLP "This second book by Ken Basin is a Herculean effort and result. It provides a remarkable in depth but very understandable overview and analysis of deal making and related issues in the US television industry. I highly recommend the book for both those looking to work in this industry in any capacity, as well as those who already are so engaged." ―Jared Levine, Partner at Yorn Levine Barnes Krintzman Rubenstein Kohner Endlich, Goodell & Gellman “An illuminating journey through the ever-evolving landscape of television and streaming, written by a true insider. This newly updated edition is a must-read for anyone seeking to navigate this dynamic industry with clarity and foresight.” ―Philip Matthys, Head of Business Affairs of Apple TV+ “This book is on the desk of every respected television executive in the business. Ken has written the definitive guide to the ever-changing TV business, a must-read for anyone that wants to work in any aspect of the television industry.” ―Jenna Santoianni, President of MRC Television “The second edition of The Business of Television again offers great insights and up-to-date detail on the inner working of the television industry, but it also ranges beyond conventional updates in its ambition to predict, and even prescribe, intriguing pathways for the healthy future of our industry.” ―Dan Scharf, Global Head of Business Operations of Amazon Studios “There is no better guide to navigate the rapidly changing TV business with than Ken’s newest edition here―an opportunity to look back, observe the current, and chart the next course. Not many people in the TV business go beyond the layer of information needed to be competent; with this primer, Ken offers you an opportunity to innovate and thrive!” ―Jesse Sisgold, President & Chief Operating Officer of Skydance Media and Chair

Customer Reviews

No ratings. Be the first to rate

 customer ratings


How are ratings calculated?
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzes reviews to verify trustworthiness.

Review This Product

Share your thoughts with other customers