The CMO’s Data Playbook: Transform Data into Revenue Sixty Days to Harness Your Marketing Data’s Origins, Journey, and Destiny for C-Suite Impact Marketing data shouldn’t be a burden—it should be your biggest advantage. In The CMO’s Data Playbook , B2B marketing leader and HubSpot expert Geoff Tucker offers a hands-on, 60-day roadmap to help CMOs, marketing leaders, and growth-minded teams take control of their data and turn it into real business results. From source mapping to automation, enrichment, and alignment with sales, this playbook is your guide to making data work for you—not against you. Inside this strategic, week-by-week guide, you’ll learn how to: Clean and audit your data to eliminate hidden risks - Map every source and streamline the flow of information - Enrich customer profiles for smarter segmentation and targeting - Build meaningful dashboards and analytics that tell the full story - Align marketing data with sales outcomes and revenue goals - Scale your data systems without the chaos - Present marketing’s impact clearly to the C-suite Geoff draws on over a decade of experience helping SaaS companies and enterprise teams grow with clarity, speed, and confidence. Whether you’re leading a team or building one, this playbook gives you the tools to drive alignment, scale operations, and prove the value of marketing at the highest level. This is more than a data cleanup. It’s a leadership strategy. Your 60-day transformation starts here.