Step onto Playa del Carmen’s infamous Fifth Avenue (Quinta Avenida) with Crackerjack and his travel crew— Mi Amor , the romantic foodie on a mission for true flavor; Vivienne “Vivi,” the Sugar Mama , equal parts class and chaos; and Melinda , a textile connoisseur who can spot quality linen from fifty paces. They arrive with one simple goal: find an authentic souvenir .