The Creative Taste – Building an Iconic F&B Brand from Scratch by Sinchien Nin Every great brand begins with a spark — a flavor, a feeling, a vision that dares to be different. In The Creative Taste, food scientist and entrepreneur Sinchien Nin takes readers inside the creative process of building an authentic food and beverage brand from the ground up. Blending science, storytelling, and emotion, she explores how flavor becomes identity, how creativity drives innovation, and how sincerity shapes brands that last. Drawing from her real journey as the founder of Mie and More, Sinchien reveals how to turn inspiration into action — from finding your “why” and designing your first menu to building experiences that truly connect. Whether you’re a food creator, young entrepreneur, student, or dreamer, this book will help you rediscover creativity as a daily practice — to build with sincerity, innovate with heart, and craft a brand that resonates far beyond the table.