The Data Advantage, The Rise of Smart companies is the result of JAMA`s experience working for ten years for Google and twenty years in technology companies. He brings his day to day experience to building data strategies and data products for customers.Amazon, Netflix, Facebook and Google are companies that leverage Artificial Intelligence as the technology that is differentiating them from their competition. The ability to create value from data is what is making them different than their competitors. They are Smart Companies and have The Data Advantage. The book shows the process that any CEO should follow to convert his company in a Smart Company. The book is full of examples of how companies can create data products and start making smart decisions and create smart products for their customers.Consumers are learning that products developed by smart companies are smart also. Consumers love to have recommendations from Netflix or Amazon and to use Google Assistant and Amazon Alexa.The good news is that today every company is a data company. Data is everywhere today and every company should be able to generate data and start creating value out of that data. All companies have the opportunity to become smart companies.Data has been in companies for a long time but the degree of activation has been limited and the scope of usage has been limited to finance departments and management. The evolution of cloud platforms such us Amazon Web Services and Google Cloud Platform is enabling more and more companies to develop smart services that differentiate them from their competition.