The Ecommerce Growth Playbook: Cut Friction, Kill Tech Debt, and Scale Your Mid‑Market Brand—Fast Your website traffic is up, but margin is flat. Pages load in four seconds, checkout fields multiply like weeds, and every new app feels like duct tape on a leaky pipe. Sound familiar? This book is your fix. Written by Joshua S. Warren—CEO of global agency Creatuity and host of the hit podcast Commerce Today — The Ecommerce Growth Playbook packs two decades of field‑tested wins into a no‑fluff manual built for companies working to grow their ecommerce sales. In these pages you’ll learn how to: Eliminate hidden friction and lift conversion in days—not quarters - Identify, score, and solve tech debt before it torpedoes Black Friday - Decide when to modernize your monolith—or go full composable - Build Growth Pods, run scorecard reviews, and keep tired teams shipping - Launch omnichannel pilots that actually make money - Track the five KPIs that move profit while killing vanity metrics Each self‑contained chapter delivers: A blunt reality check and benchmark targets - Real case studies—from Best Buy curbside wins to Disney‑level personalization - A 90‑day action plan broken into shippable weekly bites Short on time? Skip straight to the chapter that matches today’s fire. Ready for a bigger leap? Use the closing 90‑Day Action Playbook to stitch the frameworks together and watch revenue climb. Perfect for: Ecommerce directors, CMOs, CTOs, and operations leaders at mid‑market brands - B2B suppliers adding a digital sidecar, omnichannel retailers chasing in‑store + online harmony, and pure‑play DTCs scaling past eight figures - Agency partners who want a repeatable roadmap for client success Buy the book, grab a pen, and start crossing items off. Share your before‑and‑after metrics with Joshua—first coffee’s on him next time he’s in your city. Joshua S. Warren is the founder and CEO of Creatuity, a global ecommerce agency trusted by mid-market brands to turn sluggish storefronts into revenue engines. Over the past two decades he has led more than 400 replatforms and optimization projects, cutting page-load times by up to 70 percent and boosting conversions for retailers ranging from farm-and-home chains to high-growth DTC startups.A self-taught coder who built his first online store in high school, Joshua pairs deep technical chops with an operator's obsession for P&L impact. His frameworks-Friction Audit Ladder, Tech Debt Score, Five-Number EOS Scorecard-are used by CMOs and CTOs on five continents to unlock growth without burning out their teams.When he's not rewriting checkout flows, Joshua hosts the weekly Commerce Today podcast, dissecting wins and wipeouts in real time for thousands of listeners. He speaks at Adobe Summit, Meet Magento, and NRF events, and has been quoted in Forbes, RetailTouchPoints, and Practical Ecommerce.Joshua splits his time between Dallas, Texas, and Creatuity's European hub in Poznan, Poland. Off the keyboard he's an adoptive dad, ebook addict, and champion of remote work done right.