Unlock the science and AI-backed strategy behind personal branding with "The Elevator Pitch of You." This innovative guide seamlessly integrates a comprehensive book with a cutting-edge online tool, guiding readers to craft a captivating brand statement that reshapes perceptions and outshines competitors. Designed for the modern professional, this edition goes beyond just words. Dive deep into current neuroscience findings on cognitive processing to bolster your brand statement's impact. Gain insights from strategies wielded by today's top brand managers, manipulating perceptions and buying behaviors. Crafting a powerful brand statement is more attainable than you've ever imagined. Key Highlights: Neuroscience in Branding: Understand the brain's workings in relation to branding and perception. - AI-Powered Tools: Exclusive access to an advanced online brand survey, formulating a bespoke workbook to aid in statement creation and specific instructions how to use free AI tools to craft the perfect statement for multiple applications. - Step-by-Step Guidance: From survey outcomes to final brand statement, every word is meticulously crafted to echo your uniqueness. Potential Applications: Elevate your job interviews by concisely answering, "Tell us about yourself?" - Enhance your resume/CV, portraying a unique value proposition. - Boost your LinkedIn profile, making it irresistibly engaging. - Empower leaders and managers, facilitating improved team dynamics and comprehension. About the Author: David C Winegar boasts over two decades in people development within international spheres and as a linchpin in two tech ventures, each amassing multi-million-dollar funding. An MBA graduate from the University of Pittsburgh, Winegar has channeled his expertise into his leadership and sales-focused enterprise for a decade. His global footprint, spanning 70+ countries, underlines his prowess in neuroscience, conversational intelligence, pitch formulation, and executive coaching. Perfect for those exploring "AI branding," "neuroscience in branding," "personal branding masterclass," "career advancement," "LinkedIn optimization," and "personal development." Experience the AI evolution in personal branding with David C Winegar.