Deluged with messages that range from “It’s Ivy League or bust” to “It doesn’t matter where you go,” college applicants and their families often find themselves lost, adrift in a sea of information overload. Finally―a worthy life preserver has arrived. The Enlightened College Applicant speaks to its audience in a highly accessible, engaging, and example-filled style, giving readers the perspective and practical tools to select and earn admission at the colleges that most closely align with their academic, career, and life goals. In place of the recycled entrance statistics or anecdotal generalizations about campus life found in many guidebooks, The Enlightened College Applicant presents a no-nonsense account of how students should approach the college search and admissions process. Shifting the mindset from “How can I get into a college?” to “What can that college do for me?” authors Bergman and Belasco pull back the curtain on critical topics such as whether college prestige matters, what college-related skills are valued in the job market, which schools and degrees provide the best return on investment, how to minimize the costs of a college education, and much more. Whether you are a valedictorian or a B/C student, this easy-to-read book will improve your college savvy and enable you to maximize the benefits of your higher education. “Here’s one college guide that does away with trite advice about teaching teens to do laundry, letting go, and navigating their first Thanksgiving back home. Belasco and Bergman, experienced education consultants, address parents of college-bound students in a six-part guide to the search and admissions process....There is a laser-sharp focus on targeting a school and major to maximize return on investment: how to solve seemingly impossible and infinite equations, including variables such as school rankings, class sizes, percentage of full-time faculty, and what you could make back on your money through different majors and study paths. The authors address tangible costs of college, helping readers carve through recruitment language and dive into the realities and (dis)advantages of institutions, from Ivies to in-state schools. Families seeking enlightenment about how to rationally and reasonably advise their teens in the higher-education arms race would do well to seek out this title.” ― Booklist “Belasco and Bergman, cofounders of education consulting firm College Transitions, have put together a friendly, easy-to-follow guide for approaching the overwhelming topic of higher education. The authors give parents a bird’s-eye perspective of the college admissions landscape, discussing the financial realities of college education along with practical advice for helping children identify colleges that are right for them. Acknowledging that students and parents alike are drawn to big-name schools, they open with the sobering fact that 37,000 students will compete for 2,000 seats in Harvard’s class of 2021. For best results, they advise high school seniors on curriculum choices for their final years of high school and dispel the notion that summer programs carry any weight in acceptance. Nowadays schools tabulate 'demonstrated interest' based on whether prospective students use social media to introduce themselves to their top choices. Parents may have trouble accepting that 'higher education is a buyer’s market,' but the voice of reason in these soon-to-be dog-eared pages will provide comfort and direction for those starting the application process.” ― Publishers Weekly “Admissions-counseling consultants share their insights into selecting and getting into an appropriate college in this debut guide, aimed mainly at parents. Many people have a hazy goal of getting their children into the most 'prestigious' college possible. However, it may be a better idea to dig deep into the data to find the college that’s the best fit. Belasco and Bergman, the cofounders of admissions counseling/consulting firm College Transitions, advocate for a 'more holistic and consumer-minded approach to the college selection process.' They believe that parents should spend more time with their children to determine a course of study and then figure out what skills the kids will need to pursue. These 'matter as much or more than where they go,' say the authors, who also urge parents to consider―and hopefully avoid―the long-term consequences of assuming too much debt. Parents and students should explore the many top notch colleges that exist beyond the so-called 'name' schools, they say. To that end, they helpfully provide college lists that assess various ranking factors (such as student/teacher ratio), drawn from the College Board and other sources. The book also discusses other key aspects, such as the difference between early decision and early action, and the importance of college-level courses in high school. Overall, the authors offer both an authoritative overview and calming guidance