The Epic Journey of the Old Humble Guy is a legendary, mythical, and irreverently profound tale chronicling the origin of Old Humble Distilling Co.—through the eyes of the time-traveling, space cowboy founder, simply known as The Old Humble Guy. Bored by the bland monotony of Thursdays and the even blander mass-market whiskey that accompanied them, The Old Humble Guy walks away from a soul-crushing job and a perfectly fine life to chase something greater: the perfect glass of whiskey. What follows is a globe-trotting, goat-naming, idiom-mangling adventure through frozen tundras, cryptic monasteries, and ancient speakeasies. Along the way, he nearly marries a Khan’s daughter, possibly offends a dozen licensing boards, and discovers the ancient curse of “fine” whiskey—mass-produced mediocrity masked in marketing. Armed with dusty wisdom from a mysterious book and a renewed sense of purpose, he returns home to bake bread, brew beer, and (eventually) distill a bourbon so bold, so balanced, and so rebellious, it could only be called Old Humble’s Legendary Boomtown Bourbon . With his distillery finally built—brick by stubborn brick—The Old Humble Guy becomes a local legend, his story shared in sips and nods across bar tops. Some say it’s too tall to be true. But those who taste the whiskey? They believe.