Thinking about selling your business? Don’t do it until you’ve read this book. For most business owners, selling is the biggest financial event of their lives — and the one they’re least prepared for. Deals collapse, tax bills spiral, buyers chip away at valuations, and owners are left wondering: “Did I really get the best deal? This book gives you the answers — in plain English, written in the Answer Optimiser™ style that’s easy to follow and brutally practical. Karl Hartey, investment director and financial strategist with over 35 years of experience buying and selling businesses, has seen it all: the smooth exits, the horror stories, and the multi-million-pound mistakes. In this book, he pulls back the curtain on what really happens when you sell — and how to protect yourself every step of the way. You’ll discover: Why you really want to sell — and how to avoid regret afterwards. - How to polish your business so it attracts premium buyers. - How businesses are valued (and why owners often overvalue theirs). - Who might buy your business — trade, private equity, management, employees, or family — and how to choose the right fit. - The due diligence rollercoaster — why it feels like an interrogation, and how to prepare so buyers don’t chip your price. - The tax minefield — with worked examples at £1.5m, £5m, and £10m exits. - What to do with the money — how to split into safety, growth, fun, and legacy pots. - The emotional rollercoaster — from the first handshake to the morning after the deal. - Real case studies and scorecards — practical tools you can use to check your readiness. Alongside stories, checklists, and scorecards, you’ll also see the biggest pitfalls owners make — and how to avoid them. From “one more year” syndrome to earn-out disasters, this book shows you how to engineer the deal of your life instead of stumbling into regret. Whether you’re planning to sell in 12 months, 5 years, or simply want to be prepared, this book is your essential guide. 👉 Don’t just sell your business. Sell it right.