Let's face it: Competition is tougher than ever these days. Competing on price is a loser's game -- just ask the two gas stations across the street from each other. And competing on product is getting harder and harder as almost everything can be copied -- just ask your favorite ride-share company.  So what's left? How can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience. And the best part about customer experience is that it's delivered by human beings which are unique to your company. No one else has your human beings, which means that you can provide a customer experience that no one else can. It's time to make your customer experience a competitive advantage. Almost every business has a "leaky bucket." Most companies are so focused on sales growth and bringing in new customers at the expense of the existing customers who are funding the business. Without our existing customers, we're out of business. So why do companies spend so much money and time on higher and higher sales and new customer goals and yet not nearly as much time with the people they already have? Instead of spending more money on marketing and trying to acquire new customers, what if you focused on providing your existing customers a remarkable experience? Listen to your customers, engage with your customers, and they will become your best marketers. That's right, your existing customers will actually help you acquire new customers, and plug your "leaky bucket." And this book will show you how. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive) to your business, you will create an array of remarkable experiences that your customers will want to talk about with friends, family, and social media followers. In turn, you'll benefit from marketing that is far more credible, engaging, and authentic than yet another email or social media campaign. Your business CAN compete on customer experience. When you create a remarkable experience for your customers, they become your best marketers and salespeople. The result is more customers, who stay longer, spend more, and recommend your company to others. Wouldn't you like to become WISER than your competition? “When it comes to customer experience, you have to ‘be amazing or go home.’ And that’s exactly what Dan Gingiss has accomplished with his new book, The Experience Maker . This will become your go-to resource for creating amazing experiences for your customers, and then watching as they tell everyone about it. Dan’s professional background, remarkable storytelling ability, and practical advice make this your must-read CX book!” – Shep Hyken, customer service/experience expert and New York Times bestselling author of The Amazement Revolution “For every business that suspects their only true differentiator is customer experience, this is the indispensable playbook for making it work.” – Jay Baer, founder of Convince & Convert and co-author of Talk Triggers “If an experience happened to you and you never shared it, did it actually happen? The answer is yes. Dan is The Experience Maker. After years of designing experiences, Dan shares with you everything he’s learned to help you become an experience maker now and in a post-disruption world.” – Brian Solis, world-renowned digital anthropologist, futurist, and bestselling author ”Despite the fact that I’m a sales and marketing guy, I feel it’s time we all started talking a LOT more about customer experience. That’s why this book by Dan Gingiss is so very important. And what’s great about this work is that he has systematized CX, something very few have done well up to this point. So if you’re looking for a clear, proven system that will elevate your customer experience, retention, and ultimately sales, this book is a MUST read.” – Marcus Sheridan, partner at Marcus Sheridan International/IMPACT and author of They Ask, You Answer “From in-person interactions to digital conversations, any business that hopes to succeed in the future must combine strategic insights with tactical application to deliver remarkable customer experiences. In The Experience Maker , Dan Gingiss brings to bear over twenty years of overseeing customer engagement at Discover, Humana, McDonald’s, and dozens of small- and medium-sized businesses. His WISER methodology offers a playbook for creating raving fans in a consistent, scalable fashion that will be valuable to your business regardless of your size, scale, or industry. Stop reading blurbs and just buy this book—you won’t be disappointed.” – Joey Coleman, speaker, consultant, and Wall Street Journal bestselling author of Never Lose a Customer Again “Remember that one experience that made an impression on you for life? That is this book! Meta, right? Let’s face it, if you are a human being, you’re in the experi- ence business. Buy this book, make it yo