Explore a framework to build and invest in profitable companies that consistently outperform the rest How do great organisations go from paper to profit? What are the secrets to sound, lucrative decision-making? And how can you analyse executive and company performance for smarter investing ― as a leader or a shareholder? In  The Founder Effect: Three Pillars of Success in Founder-Led Companies , investment funds manager Lawrence Lam identifies the intangible elements that drive the success behind outstanding global companies. Backed by behavioural psychology, case studies and examples from some of the world’s most iconic brands,  The Founder Effect  shows you how to uncover a business’s potential for profit. This handbook presents a compelling three-pillar framework, giving you the tools you need to evaluate track record, assess motivation, and go beyond marketing spin to uncover actual progress. Understand the magic formula that generates success within executive management teams - Uncover how intelligent organisational design supports a company, from people to productivity - Review leadership judgement and uncover cognitive biases that influence decision-making - Discover what motivates an executive team, from psychological ownership to incentive structures - Ensure that an organisation’s leadership truly reflects its core values and culture Perfect for investors, founders, executive management, board members and other business leaders,  The Founder Effect  is a can’t-miss resource for measuring what takes a company from good to great. 'Lawrence Lam provides a clear framework for evaluating management teams by highlighting the traits that make great founders successful.  The Founder Effect  is a must-read for anyone looking to understand what sets top leadership apart.'   ― Chip Wilson, Founder of Lululemon ' The Founder Effect breaks away from conventional business theory, offering a deep dive into the out-of-the-box entrepreneurial mindset. It explores the innovative strategies that have been key to Chemist Warehouse’s enduring success and growth.' ― Jack Gance, Chairman and Co-founder, Chemist Warehouse ' The Founder Effect isn’t just another business book. It’s a powerhouse of insight that unveils the secrets to how we operate ― capturing the essence of a founder’s mindset and how we have forged success and growth at Flight Centre.' ― Graham Turner, Global Managing Director, CEO, and Co-Founder, Flight Centre Travel Group 'Providing essential insights for evaluating executive management teams, Lawrence Lam's The Founder Effect is an indispensable resource for achieving long-term and sustainable success.' ― Robert Millner AO, Chairman and Non-Executive Director, Soul Patts ' The Founder Effect offers crucial insights for executives and management teams striving for long-term success. Lawrence Lam provides a clear framework for evaluating leadership and driving sustainable growth, which is key for any forward-thinking organisation.' ― Chris Davies, CEO, Telstra Superannuation ‘Lawrence Lam provides a clear framework for evaluating management teams by highlighting the traits that make great founders successful. The Founder Effect is a must-read for anyone looking to understand what sets top leadership apart.’ ―Chip Wilson, Founder of Lululemon DISCOVER THE PSYCHOLOGICAL BLUEPRINT BEHIND FOUNDER-LED SUCCESS What makes founder-led companies excel where others fall short? What are the secrets to sound, lucrative decision-making? And how can you analyse executive and company performance for smarter investing ― as a leader or a shareholder? In The Founder Effect , author Lawrence Lam ― a seasoned investor, entrepreneur and strategist ― delivers a unique approach to business psychology, supported by the rigour of a proven framework that delivers real results. Through captivating case studies from some of the world’s top brands, The Founder Effect presents a compelling three-pillar framework to evaluate a company’s track record, decipher executive motivation and separate true progress from marketing spin. You’ll learn to: identify executive teams with a sixth sense for high-stakes decisions - spot companies poised for exponential growth - uncover the secret to igniting true psychological ownership within leadership - build an organisation that amplifies management’s impact at every level - design scalable company structures that magnify productivity as they grow. A must-read for entrepreneurs, founders, investors and board members, The Founder Effect is your personal handbook for understanding the magic formula that generates success within a company. LAWRENCE LAM is the Managing Director and Founder of Lumenary Investment Management, a funds management firm. He specialises in strategic investments in global, founder-led companies.