The purpose of the GOOGLE ADS COOKBOOK is very simple, to help you create and launch your own Google Ads campaigns and get the traffic that you need. The Google Ads system is fundamentally simple, but if you do not know the system, it is easy to get lost totally and waste time energy and money. Google as a great American and truly Global company also has the advantage of a lot of really great people working for them, who are always available to help you as your business grows. This book focuses on those Google Ad channels that are most effective and most relevant. So this is not an encyclopedia on Google Ads. All you will see is step by step guides to get you from point A to point Z with the least misadventures in between. The first chapter GOOGLE ADS FOR APP INSTALLS if for anyone who has a phone app for which he wants to get downloads. Google Ads are probably the best way to get your new app in front of as many folks as possible. In my experience this is a lower cost option than Snapchat ads, and Facebook ads. The second chapter VIDEO ADS ON GOOGLE is perhaps the cheapest advertising method out there, and the fastest and most powerful way to get your website or product or app in front of huge numbers of people fairly quickly. The third chapter is DISPLAY ADS ON GOOGLE this is the most commonly used system of ads, where well designed banner ads create awareness of your product (regardless of whether people click or not) and also brings traffic and clicks to your product. The fourth chapter is the elusive art of YOUTUBE BANNER ADS , where you place banners inside someone else’s YouTube videos. This is also a low-cost method and has the twin advantages of brand awareness at no cost to you (google does not charge you unless someone clicks on your banner) and low-cost clicks and traffic. The fifth chapter is a powerful and highly effective method of GMAIL ADS , where your ads show up inside customer emails. This lets you include your ad inside emails without having to worry about building a subscriber base and collecting emails and keeping track of myriad anti-spam rules and regulations worldwide. The sixth chapter is the popular but slightly expensive method of implementing GOOGLE SEARCH ADS , whereby your text ads show when someone is searching for something in your niche. Such as someone is searching for a travel pillow and your ad for “Travel pillows that fit in your carry on” catches their attention. Hope you enjoy the GOOGLE ADS COOKBOOK . The Primary Goal of this book is to get you from point A to point B in your advertising journey with the least misadventures in between. Bon Voyage and Good Luck!