The Greatest of All Time, or GOAT. Who is the best player ever in the NBA? Who is the GOAT? LeBron James has won 3 NBA Championships,3 NBA Finals MVP awards, and was named the regular season MVP 4 times. He is, without a doubt, the best player in the NBA. But he is nowhere close to being the GOAT, of the NBA. That title is still firmly in the hands of Michael Jordan. In this book, we present 23 specific reasons why LeBron James will never be able to surpass Michael Jordan as the NBA’s GOAT. Data, statistics, and quotes from a wide range of sources all present the case that the LeBron James does not deserve the GOAT status. Among the reasons: Reason #9: He lost in the NBA Finals in historic fashion. Reason #15: Lebron James hasn’t impacted fashion and culture like Michael Jordan. Reason #19: The Eastern Conference is historically weak. Reason #22: Michael Jordan was great until the very end of his career. This book is a perfect companion for those who believe Michael Jordan is the GOAT, and would like to have the research to back up their argument. The reasons listed in this book aren’t “hot takes” where opinion and volume wins the argument. Rather, it is selected pieces of evidence that shows beyond a reason of doubt that LeBron James fails to knock off the standard set by Michael Jordan. This book will also be useful to those who believe LeBron James is on his way to surpassing Jordan. The reasons listed in this book are the marks against LeBron, so it would be useful to know what are the obstacles LeBron James will need to overcome if he wants to be the GOAT of the NBA.