Customers are changing the way they buy. Why aren't you changing the way you sell? Today's customers have more buying options than ever before. They don't care if it's direct or indirect. They don't mind if it's not your preferred sales model. And they don't like it when you try to tell them how to buy from you. If you want your customers to keep buying―and your company to keep growing―you need to rethink and retool the way you're selling. You need to go "hybrid." The Hybrid Sales Channel shows you how to integrate, invigorate, and maximize the direct and indirect sales channels you already have―so you'll be able to: SELL MORE. Grow your sales organically and exponentially faster. - SELL MORE EFFICIENTLY. Align the right resources from all sales channels to the right selling opportunities. - SELL IN THE WAYS THAT CUSTOMERS WANT TO BUY. Focus on how your customer buys, not on how you want to sell. Developed by the sales performance leaders at MHI Global, this test-driven, customer-based approach to selling will revolutionize your sales channels, reenergize your sales teams, and reignite your sales growth―efficiently, holistically, and rapidly. This is the future of direct and indirect sales, a newly organized, easily implemented sales model inspired by a changing market and empowered customer base. With The Hybrid Sales Channel , you'll have the best of all worlds―and get the best of all results. If you're like most companies, you probably think your direct and indirect sales channels are more than sufficient for handling customers' needs―and you don't need to spend time or money developing a "hybrid" version of what you already have. But the truth is: you do. The truth is: a higher and higher percentage of customers are buying through partners and less through direct channels. The truth is: You need to adapt to the market―and you need to do it now―using The Hybrid Sales Channel . This fully intergrated, fully operational approach to selling is built on the same concept as a hybrid car with dual engines. This step-by-step guide shows you how to put it all together―quickly and easily. Learn how to: Merge two methodologies to ignite new growth - Drive more sales, better sales, and faster sales - Speak to your core customer using The MHI Global Sales System (TM) - Remove competition and confusion between routes to market - Prepare for territory level execution and larger market coverage - Improve company alignment―and make extraordinary things happen However you decide to sell your products or services, the customer will ultimately decide how they want to buy them. The Hybrid Sales Channel gives you the tools you need to adapt to changing customer habits in the fastest, most efficient way possible. You'll find sales-targeted tips for choosing the right coverage for the right opportunity, money-saving strategies to avoid duplicate work, and cross-checking techniques to keep direct and indirect sales running smoothly. You'll also discover fascinating real-world examples of hybrid sales in action, and learn the best practices of the biggest sellers across the globe. Rich Blakeman has been in a sales leadership role at Miller Heiman since 2006, following 30+ years in sales and marketing leadership in global vendor and partner firms. He is now Managing Director, taking global responsibility for the MHI Global Channel Sales Center of Excellence. MHI Global is the leading worldwide company devoted to improving sales performance and customer management excellence through the combined expertise and experience of 5 powerhouse brands: Channel Enablers, Miller Heiman, Achieve Global, Huthwaite, and Impact Learning Systems. " The Hybrid Sales Channel takes us on a trip to a promising land of rich possibilities. The book is part Broadway play, part sales strategy playbook, and part time-tested sales bible that offers many profitable 'aha' moments that will lead sales executives to explore the many benefits of a hybrid sales channel strategy. The good news is that MHI is the leader in this growing field and Rich is their top thought leader on the subject. Rich is not only a superb storyteller, but he also makes a very convincing case for embracing the new model that can help you create far more customers." —Gerhard Gschwandtner, Publisher, Selling Power “Nothing in business starts until somebody sells something. Focusing on igniting sales should be the challenge of the day every day--a challenge shared by every member of a customer-focused company that wants to be world-class. Rich has spent the time to listen, to learn, and to lead change. He has the knowledge and the heart to make you outrageously successful.” —David Richard, VP of Global Services, North America (retired), IBM Corporation “Most organizations claim to be ‘customer centric,’ but in reality they are merely paying lip service to the philosophy. Customer 3.0 has arrived and any company who does not place them at the center of their u