The Image of Leadership: A Special Edition for Health Care Professionals This special edition speaks directly to health care professionals who are navigating the complexities of a diverse, digital, and highly connected world. It is a guide for those at the front lines of patient care, where stakes are high, and the perception of leadership is critical. Meticulously updated from its original version, this edition is tailored to address the unique challenges of the health care sector—from patient care and administrative leadership to clinical excellence and compassionate service. Perception in Health Care: Beyond the White Coat Central to this book is the pivotal role perception plays within the health care profession. Di Giusto dives into how perception shapes the interactions that professionals have with patients, colleagues, and the community. She underscores the critical importance of first and lasting impressions in the health care realm, and offers insights into how health care professionals can make intentional, positive initial interactions that set the stage for all future patient and team relationships. With a blend of psychological insights and practical advice, this edition provides a roadmap for health care professionals to harness their visual presentation, while also covering behavioral, communicative, digital, and environmental dimensions. While the focus is on you as the leader, regardless of whether you're at the outset of your career or a seasoned professional, this special edition has also been expanded from its original to cover how you can navigate conversations with your staff when their professional identity doesn't align with the values and standards expected in the healthcare environment. Tailored Insights for Diverse Healthcare Roles Whether you’re navigating the corridors of a bustling hospital, managing the intimate setting of your private practice, or providing essential in-home care, your leadership identity is pivotal. This book is for: Clinical Care Providers: Physicians/Surgeons, Nurses (Registered Nurses, Nurse Practitioners, Licensed Practical Nurses), Medical Specialists (Cardiologists, Neurologists, Oncologists), Nurse Anesthetists, Midwives, Anesthesiologists, Pharmacists, Physical Therapists, Occupational Therapists, Respiratory Therapists, Radiologic Technologists, Medical Sonographers, Speech-Language Pathologists, Optometrists, Podiatrists, Chiropractors, Clinical Psychologists/Psychiatrists, Dental Professionals (Dentists, Dental Hygienists), etc. Healthcare Operations and Support Services: Hospital Administrators, Healthcare Consultants, Health Information Managers, Medical Records and Health Information Technicians, Clinical Managers, Medical Assistants, Surgical Technicians, Emergency Medical Technicians, Paramedics, Psychiatric Technicians and Aides, Home Health Aides, Patient Advocates, Healthcare Interpreters, Facility Maintenance Staff, etc. Public Health, Education, and Research: Public Health Officials, Epidemiologists, Biostatisticians, Health Policy Analysts, Health Educators and Community Health Workers, Healthcare Social Workers, Genetic Counselors, Biomedical Engineers, Medical Research Scientists, Clinical Researchers, Academic Professors, etc. About the Author: As an international keynote speaker, di Giusto brings her global expertise to the stage, inspiring medical professionals with her dynamic, insightful keynotes. Based in the United States, her sought-after insights help shape the practices of respected health care organizations. Her message, grounded in Modern Emotional Intelligence , enriches the healing professions by encouraging leaders to present themselves authentically and professionally, communicate effectively and respectfully, and lead with purpose and intention in every patient interaction.