What if your professional identity could shape perceptions before you even speak? Are you strategically crafting the narrative others see? A decade after its initial release, Sylvie di Giusto’s The Image of Leadership has undergone a complete transformation, reimagined for leaders in banking, insurance, wealth management, fintech, and other financial services. This newly overhauled guide is the definitive resource for leaders who know that success isn’t just about financial acumen—it’s about how you’re perceived in every interaction, from client meetings to boardroom presentations. Perception is Power: Crafting Your Leadership Identity in Financial Services At the heart of this book lies the transformative power of perception in shaping a leader’s journey. Sylvie di Giusto explores how perception influences interactions with clients, regulators, colleagues, and stakeholders, underscoring the critical importance of both first and lasting impressions. With a blend of psychological insights and practical wisdom, di Giusto’s approach goes beyond surface-level advice, offering a comprehensive framework for aligning your external image with your internal values and leadership responsibilities. Navigating the Unseen Forces of Professional Influence Inside The Image of Leadership in Financial Services , you’ll discover: The psychology behind perception and how to leverage it to your advantage as a financial services leader. - The invisible filters shaping how clients, investors, regulators, and team members perceive your credibility and trustworthiness. - Strategies to align your appearance, behavior, communication, digital presence, and environment with your leadership goals. - How to lead with confidence, control, professionalism, respect, and authenticity in high-stakes financial environments. - Seven perception personas that explain how financial leaders (including yourself) are perceived—and how to use them effectively. - Techniques to navigate leadership dynamics unique to banking, insurance, asset management, and fintech organizations. - Tools to build a compelling digital presence that enhances your authority and protects your reputation. - Frameworks for having difficult conversations about professional standards with your team. From Overlooked to Respected: The Invisible Currency of Leadership in Finance Whether you’re leading a wealth management team, driving innovation in a fintech startup, guiding compliance in an insurance firm, or managing institutional portfolios, the principles in this book are universally applicable. From analysts to advisors, from regional managers to C-suite executives, from credit unions to global banks, The Image of Leadership in Financial Services provides invaluable insights for every stage of your career. Don’t leave your professional identity to chance. Your image and presence impact how you influence, how you lead, and how you’re remembered. This book equips you with the tools to strategically shape perception, ensuring that your expertise and value are recognized in every professional context. About the Author Sylvie di Giusto is an international keynote speaker, trusted advisor, and expert on leadership perception. With a background in leadership and professional development, she helps leaders across financial services understand the power of perception and how to intentionally craft their leadership presence for maximum impact. Ready to take control of your professional identity and elevate your leadership presence? Scroll up and click “Buy Now” to invest in yourself and your future. Because in financial services leadership, perception isn’t just personal—it’s the foundation of trust, influence, and long-term success.