The Innovation Revelation: A story about how to satisfy customer needs (Creating Products and Services)

$13.55
by David Lowe

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A real-world guide to taking a customer-focused approach to creating products and services that people actually want and are happy to pay for. One of the biggest frustrations in today’s workplace is the time wasted building the wrong thing. Fortunately, there is another way to work, a way that leads to more effective teams, happier customers and increased profits. There’s just one problem. If you’re not the boss, it can be challenging, and scary, to step up and suggest change, especially when you’re not sure exactly how to achieve it. If you are the boss, it can be even harder. It’s an issue that author David Lowe, a business coach and trainer, knows all too well. Lowe has helped hundreds of individuals, teams and organisations learn how to use Scrum and Kanban in the real world through coaching and training. Now, in The Innovation Revelation , he distils the common problems and mistakes found when organisations try to “become agile”, then layers on easy-to-understand solutions and current best practices to help guide readers to a brighter future. You should read this book if... You are involved in building products and services (and want to learn how to generate value early and minimise risk) - You want to know the basics of Agile or Scrum (and how to avoid the most common mistakes) - You have ever wondered what service design is - You want to know why being customer-focused makes sense Using proven techniques refined through working with a wide range of clients across many industries (including Ford, Ministry of Justice, NHS, John Lewis and Shelter), Lowe uses the power of storytelling to introduce the basic concepts of Agile, Scrum and Service Design. Written as a light-hearted fictional story, The Innovation Revelation follows Charlie Blades, a desperately unhappy IT professional struggling to survive in his job at one of the UK's top department stores. He is on the cusp of walking away from it all when he realises they've been doing everything wrong. With a little help, Charlie tries new ways of working that break from the conventional approach, in a last-ditch attempt to eradicate ineffective business practices and traditions and save his department from being offshored. Join Charlie on his journey to learn: How to get your organisation working smarter - How to engage your customers so you can create better products and services - How to generate value early and minimise the risk of failure - The key steps for introducing Scrum and why an Agile mindset will help your organisation succeed - How to avoid the common mistakes that many organisations make The Innovation Revelation reveals what an iterative and incremental approach to developing products and services looks like and how this way of working can benefit you and your organisation. Get this quick and practical book today to start your journey towards introducing agile and service design to your organisation, and begin better serving your customers. Why not use Amazon’s “Look Inside” feature to preview the book before you buy? " The Innovation Revelation is packed full of insights, tips, tools and techniques that you can use to kickstart or reinvigorate your agile journey. David manages to weave it all into a fun and relatable story that will have you nodding your head in agreement, shaking it in frustration and rooting for Charlie and his team." - Mark Sheldon, Head of Product, BBC Audience Platform "This book makes the challenge of understanding your customers and designing the products they need sound utterly straightforward. No previous knowledge is required as you follow Charlie on his own journey of learning how to research user needs, lead co-creation workshops, design new services AND persuade senior management that this is the right approach for the business. With its engaging and entertaining approach, The Innovation Revelation helps both beginners and experienced professionals remember what's important about the complex world of service design without letting jargon or complicated processes become a blocker." - James Thornett, VP Product Development at Ascential PLC " The Innovation Revelation is a light but comprehensive overview of the innovation process, incorporating plenty of theory and helpful specific practices. The story format keeps the content accessible and relatable, this book serves as an excellent introduction to the real life world of innovation for people in any business." - Daniel Susser, Scrum Master, giffgaff " The Innovation Revelation will be helpful and fun to read for business people and internal teams who are thinking about working in a different way. I think it will also be useful for experienced agile teams that have mastered the 'how' of delivery, but now want to make sure they are also getting the 'what' right, building something that their users need. This isn't abstract theory or framework evangelism, this is practical business storytelling at its best." - Caspar Below, Head of Digital, S

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