** WINNER of BEST BUSINESS BOOK, International Book Awards **Every purchased copy of the book includes access to the free downloadable Invisible Advantage Toolkit!The Invisible Advantage shows how any organization can create a culture of innovation--an environment that promotes freethinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. This book isn't just about the importance of an innovation culture, nor how to emulate the ''innovation untouchables'' like Google and Apple. It's a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organization's specific environment.To get the free Invisible Advantage Toolkit, buy the book and then go to www.leapfrogging.com/free-ia-toolkit and complete the online form to get a download link that contains:1. Free Video: Download the Culture as Competitive Advantage video to help make the business case for creating a culture of innovation.2. Free Questionnaire: Get proprietary survey questions to assess your current culture of innovation.3. Free Interview Guide: Get proven interview questions to engage key stakeholders in 1:1 discussions to assess culture and build momentum for change.4. Free PDF Poster: Get a Large Format PDF Poster that you can print to help facilitate working sessions to design your own culture of innovation.5. Free PowerPoint Template: Use the PowerPoint Template to define and communicate your current-state and future-state culture of innovation. ** WINNER of BEST BUSINESS BOOK, International Book Awards ** "Culture is the key to innovation, and The Invisible Advantage helps leaders assess, frame, and create a sustainable environment for both innovation and growth." -- Rebecca Romano, Vice President of Talent Development NBCUniversal "Soren's insights around innovation culture are both powerful and deeply meaningful. His unique ability to distill complex ideas into simple innovation frameworks and guidelines is inspiring to any organization." -- Alan Wolpert, General Manager, Innovation North America, Colgate-Palmolive "We all know innovation is essential for success. But how to actually get innovation requires a mix of art and science. The Invisible Advantage shows exactly what's needed to create a long-lasting culture of innovation." -- Michael Wiener, Global Business Leader, 3M Health Care "Soren nails down the often hidden success factors that lead to real, sustainable innovation." -- Alexis Edelstein, Trade Marketing Innovation, Red Bull "Soren Kaplan's deep understanding of both innovation and organizational culture come together in a valuable framework with practical tools. -- Flemming Poulfelt. Professor & Vice Dean, Copenhagen Business School "Competitive advantage is ultimately about culture, and aligning your organization's values, attitudes and behaviors to strike a culture promoting innovation is precisely what The Invisible Advantage can help any leader to achieve." -- Mark J. Laurie, PwC Managing Partner & Melbourne Business School PwC Ascent Executive Program "Soren's dynamic style pulls his audience in, gets them processing, and challenges them to think differently. I have had the pleasure of seeing Soren swiftly engage leaders across industries and functions and scope; this book is another great example of his ability to help others drive real organizational change." -- Lacey Leone McLaughlin, Director of Executive Education, Center for Effective Organizations, University of Southern California "At last a book that rips the invisibility cloak off today's only defensible competitive advantage: a culture of innovation! It's what every company wants but very few achieve. Soren shows us how to turn that aspiration into everyday reality by weaving together all the critical success factors for making innovation stick." -- Rowan Gibson, Bestselling author of The 4 Lenses of Innovation Soren Kaplan is a bestselling and award-winning author, a Columnist for Inc. Magazine, a leading keynote speaker, the founder of Praxie.com, and an affiliate at the Center for Effective Organizations at USC's Marshall School of Business. Business Insider and the Thinkers50 have recognized him as one of the world's top innovation experts and consultants. Soren has advised and led professional development programs for thousands of executives around the world, including Disney, NBCUniversal, Kimberly-Clark, Colgate-Palmolive, Hershey, Red Bull, Medtronic, Roche, Philips, Cisco, Visa, Ascension Health, Kaiser Permanente, CSAA Insurance Group, American Nurses Association, and many others. He has lectured at the Harvard Business School, Copenhagen Business School, Melbourne Business School, Breda University in the Netherlands, and with other MBA and executive education programs globally. Soren's debut book,  Leapfrogging , was named "B