The bestselling fitness and self-improvement book for breaking through mental resistance and barriers, building unshakeable discipline, and keeping your goals alive when things get tough. Fitness isn’t everything. But everything is harder if you aren’t fit. Because the muscle and strength that you gain from working out is less important than the person you become by working out: You become a person who understands that growing into the best version of themselves necessarily includes getting into great shape. - You become a person who never underestimates the power of simply believing in themselves and always looks for reasons to bet on their hand. - You become a person who realizes they can achieve far more than they thought they were capable of. And that’s why I wrote this positive lifestyle habits book: To help you become that person by sharing insights from scientific research, compelling stories, and practical strategies for staying motivated when setbacks, failure, and self-doubt makes you want to give up. Here’s a sneak peek of what you’ll find inside this motivation book: The "What, When, Where, If, Then" formula that will rewire your thinking for more consistency inside and outside of the gym. - Three simple questions that will reveal your true "why" for fitness and unlock a wellspring of motivation that will keep you going even when it's hard. - How to stop sabotaging your personal growth habits with complaining and negativity and develop a solution-oriented mindset that empowers you to take action. - Warren Buffett's "2 List Strategy" for prioritizing your goals, eliminating distractions, and achieving laser focus and maximum productivity. - How to use “productive pessimism” to avoid what scientists call the positivity paradox and cultivate a balanced mindset that will turn self-doubt into self-belief. - The little-known "If-Then" method for dealing with life's inevitable curveballs and ensuring that nothing derails your progress. - How to reframe negative events into an optimistic story that helps you stay motivated and on track. - The five-minute “Gratitude Trick” for instantly reducing stress, improving sleep, and enhancing recovery. - Why waiting for the perfect moment to start is a recipe for failure , and how to embrace the power of imperfection, getting into action, and figuring things out as you go. - The "What Kind of Pain Do I Want?" exercise for identifying goals actually worth pursuing . - How to engineer your environment so you need less motivation and willpower to make the right choices. - And more The bottom line is getting fit is like doing anything that most people fail at. It's harder than you think it'll be. It'll take longer than you think it'll take. You'll make way more mistakes than you want to make. But there’s also this: You can't fail unless you give up. So, if you’re feeling overwhelmed in your fitness; struggling with laziness, procrastination, or self-doubt; or trying to reignite your passion for working out … … and if you want strategies for developing a resilient mindset that will empower you to stick with your fitness for the long haul … … then you want to read this self discipline book for women and men today. "Matthews has hit it out of the ballpark with this Little Black Book . This is not your typical 'rah rah' self-help book full of tired clichés. It's a unique, meticulously researched and compelling combination of storytelling, science, and practical tools and takeaways." -- Ben Greenfield, CEO Kion & New York Times bestselling author of Beyond Training: Mastering Endurance, Health & Life "This is a good, helpful, important book that establishes Mike as the Jordan Peterson of fitness. Any person who wants to train more effectively will benefit from reading it between sets, and will never give a copy to the guys he wants to beat." -- Mark Rippetoe, author of Starting Strength: Basic Barbell Training and Practical Programming for Strength Training "The word goal should be a verb, because a goal without action is just a dream. " The Little Black Book provides all the tools you need to turn your goals into reality--and to never, ever feel 'stuck' again." -- Jeff Haden, Inc. Magazine contributing editor and author of The Motivation Myth: How High Achievers Really Set Themselves Up to Win "Read this book and absorb and apply its wisdom, and your life will get better. It's that simple." -- Mark Divine, founder of SEALFIT and New York Times bestselling author of The Way of the SEAL , Unbeatable Mind , and 8 Weeks to SEALFIT "Matthews is a master of the mental side of fitness, so you'll finish this book fired up to get to work--and, more importantly, with the practical tools you need to start your journey successfully." -- Alex Hutchinson, author of the New York Times bestseller Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance "Mike has already taught us how to be bigger, leaner and str